Strategus Blog

Posts about

programmatic ad buying process

The Role of Programmatic Advertising & Path To...

Carving a digital path with programmatic advertising establishes touchpoints for...

Audience-Based Buying vs. Content-Centric: Reach...

In order to generate the highest possible ROI from their advertising campaigns, marketers...

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as...