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ott local advertising

10 Developing OTT Advertising Trends in 2023

Over the past decade, OTT (over-the-top) has made massive progress in content...

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty...

Keeping CTV Advertising Simple in a Complex...

Just recently, streaming audiences finally surpassed both broadcast and cable viewership....

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...