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Our Latest Blogs

Leveraging Data for OTT Advertising in 2022

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...

6 minutes read

Our Latest Webinars

For decades, television advertising has focused on one thing: building broad brand awareness. Capturing viewers’ attention has always been the name...

There’s a phrase that keeps popping up in streaming TV: premium inventory. Every platform claims to offer it. Every advertiser wants to buy it. And...
6 min read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
4 min read
The future of television is here, and it’s connected. Connected TV (CTV) to be precise. Viewers have cut the cord in droves, premium content has...
7 min read
As agencies increasingly recognize the importance of Connected TV (CTV), understanding how to leverage the platform effectively becomes crucial for...
1 min read

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