Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.
6 minutes read
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.
9 minutes read
Most major streaming services have shifted away from the traditional subscription-only format and are rolling out ad-supported tiers. As it happens,...
9 minutes read
AVOD vs SVOD vs MVPD vs OTT? Regardless of your role in advertising, it is always advantageous to keep up with the latest trends and development in...
11 minutes read
In the realm of advertising, shifts in best practices, new trends, and constant change, are all to be expected. Over the past half decade, marketers...
7 minutes read
In the past 10 years, we have seen the advertising industry undergo dramatic transitions as we enter a new age of television and media consumption.
7 minutes read
The transition from traditional cable services to connected TV (CTV) and over-the-top platforms (OTT) has been ongoing for the better part of the...
5 minutes read
Between the cord-cutting movement and the onset of the COVID-19 pandemic, streaming consumption for the year is up more than 74% from 2019 across all...
6 minutes read
As more and more households make the shift over to digital streaming from traditional TV, AVOD (advertising-based video on demand) services are...
7 minutes read
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....