15 Questions to Ask Your CTV Ad Partner

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Win New Business With A White-Label CTV Agency

You’re busy managing vendors, keeping a pulse on trends, and crushing client expectations. So why add more complexity to your plate? You need a White Label CTV agency that is scalable, data-driven, & fully managed. We provide you with advanced targeting, real-time analytics, and measurable results with custom dashboards, making you a hero to your clients.

Our dedicated team of CTV experts will work with you to understand your needs, client base, and long-term goals. From there, we’ll craft winning strategies from the ground up and optimize campaigns on an ongoing basis.

You gain access to countless publishers and data providers, advanced targeting and attribution solutions, and more — without taking on additional complexity.

Trusted By
The Best Brands

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Why Choose Strategus for Your CTV Partner?

CTV is a key part of today’s media mix. It’s also more targeted, affordable, and trackable than traditional TV advertising, making it a no-brainer for brands in every industry.

 

Whether you’re looking to expand your TV efforts to reach cord-cutters or explore new digital marketing channels, CTV advertising is the place to start.

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Extend Your Team
Let us do the heavy lifting. Our managed services approach means that our dedicated CTV experts care of campaign strategy, execution, optimization, and reporting.

 

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Wow Your Clients
Don’t just check the CTV box. Rely on Strategus to run sophisticated campaigns that start with the living room TV and drive conversions for your clients across supplementary channels.

 

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Simplify Campaign Management
Remove silos across vendors and platforms. As your full-service partner, we’ll take care of the nitty-gritty and deliver a single dashboard for visibility into every channel that your ads run.

 

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Drive CTV Innovation
The CTV ecosystem changes daily. With 8+ years of experience delivering 60,000+ campaigns, we’re always adapting and delivering first-to-market solutions for targeting and attribution.
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Scale Your Business
Instant access to our team of experts makes it easy to scale. Whether you’re building a CTV offering from the ground up or looking to augment your team to support growth, Strategus is the answer.

 

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Small and Medium-Sized Agencies

Think of us as an extension of your internal team. We’ll partner with you on all things CTV — so you can focus on the services you do best. 

Large Agencies

Looking for an extra layer of support or the nuanced expertise required for complex campaigns? Let us know what you need, and we’ll make it happen.

Solutions for Agencies of All Shapes & Sizes

As your full-service partner, we do it all: training your team, pitching to clients, executing cross-device retargeting campaigns, and creating custom reports.

What Do Our CTV Services Include?

We take care of everything that goes into CTV advertising, eliminating the burden on your team.

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Programmatic
CTV Services

Our people augment your team from day one to design and execute customized campaigns that are monitored and optimized in real time.

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Precise_Targeting

Precise
Targeting

We take targeting beyond standard demographics like location and income to narrow viewers down based on shopping habits, hobbies, and more.

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Premium_Inventory

Premium
Inventory

Our vast library of brand-safe inventory ensures that your ads play on the most important screen in the household: the living room TV.

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Customized_Attribution

Customized
Attribution

With an evolving roster of attribution solutions customized to your goals, we illustrate the impact of your ads and how your viewers progress through the conversion funnel. 

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Cross-Device-Retargeting

CTV Cross-Device
Retargeting

Using cross-device retargeting, we build awareness through CTV and then drive conversions across supplementary channels like display ads and streaming audio. 

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24-7-Reporting

24/7
Reporting

Our reporting dashboard — with flexible APIs and custom feeds — provides real-time insight into engagement and conversions by audience segment, ROI tracking, and more.

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CTV Cross-device retargeting

Integrate CTV With Other Digital Channels.

Your CTV capabilities should complement the media campaigns you’re already planning. That’s why our focus doesn’t stop at the living room TV. Our CTV cross-device retargeting supports full-funnel tactics across mediums to maximize ROI for your clients.

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Online Video
Reach previous viewers of CTV ads on YouTube and other online video services.
Display Ads
Give users an opportunity to click through to your website by running display ads on relevant websites.
Streaming Audio
Retarget potential buyers on music and podcast platforms.
Digital Out of Home
Place your ads on digital signage to connect with buyers outside of the home.
Increase conversions more than 200%  versus CTV only

Engage

with ctv

Re-Engage

with cross-device retargeting

Measure

with an industry-leading attribution suite

The Go-To CTV Partner
for Top-Notch Agencies

Quote

Strategus has been an excellent partner. Their outstanding customer service and communication made working with them a breeze. They constantly delivered what we needed (and more) with thoughtfulness and efficiency, making them a valuable partner in our client’s digital media endeavors.

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Marissa Spainhour

Sterling Rice Group
Digital Associate Media Director
Quote

Working with Strategus has been a great decision. Their strategic insights and innovative approach have truly transformed marketing efforts, for our clients. From developing targeted campaigns to enhancing our online presence, they have consistently exceeded expectations. Their team is not only highly skilled but also incredibly responsive and collaborative. I couldn't be happier with the results and highly recommend them to anyone seeking a trusted marketing partner.

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Ashley Sterle

Paradise Advertising and Marketing
Senior Media Planner
Quote

Partnering with Strategus has been a seamless experience. Their tailored proposal showcased a deep understanding of our destination and what we hope to accomplish during the campaign. They provided insight into what would best work for the client based on the goals and strategy we presented to them and had the proposal delivered within our requested deadline.

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Natalie Henton

Paradise Advertising and Marketing
Media Planner