Grab Your Step-By-Step CTV Advertising Playbook Today! 

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America’s Top Brands 
Use CTV from Strategus

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Fort Worth TV Viewership

The Fort Worth media landscape reflects a growing misalignment between viewer behavior and advertising allocation. While Panther City viewers increasingly embrace streaming platforms, marketing budgets remain disproportionately tied to traditional channels. This disconnect creates a competitive advantage for forward-thinking Fort Worth businesses ready to follow their customers to their preferred platforms.

 

More People Stream Than
Watch Cable or Broadcast TV...

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...But Ad Spend Is Still
Stuck on Traditional TV.

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How We Make CTV
Advertising Work in Fort Worth

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Smarter Targeting Than Broadcast

Instead of blanketing everyone with your message, we help you reach the people most likely to need your product or service based on their behaviors, interests, and online activity.
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Yes, We Still Geotarget

Just like local TV, we can target by city, zip code, or DMA. But we take it a step further by narrowing in on actual households that match your ideal customer profile.
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We Follow Up on Every Screen

After someone sees your ad on TV, we follow up across their phone, tablet, and computer so your message doesn’t stop when the commercial ends.

Why Local Brands and Agencies Trust Strategus
for TV Advertising

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We Run the Whole Campaign for You.

Most importantly, you have no new platforms to learn. Our team handles everything from strategy and planning to optimization and reporting. So you can stay focused on your business, not your media buys.

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You’ll See What Worked. (and what didn’t)

Unlike traditional TV, we show you exactly what your campaign drove — whether it’s website visits, store traffic, or conversions in your area. No more guessing if your ad dollars made an impact.

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Smarter Spend, Not Bigger Budgets.

By focusing your ad dollars on the right viewers — not just the right ZIP codes — we help you get more from your budget, without wasting impressions on the wrong audience.

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Quote

Strategus has been an excellent partner. Their outstanding customer service and communication made working with them a breeze. They constantly delivered what we needed (and more) with thoughtfulness and efficiency, making them a valuable partner in our digital media endeavors.

Marissa Spainhour

Digital Associate Media Director at Sterling Rice Group

Successful Fort Worth marketing campaigns understand that consumer journeys rarely end after seeing just one advertisement. Our retargeting technology identifies all connected devices within target Fort Worth households, orchestrating synchronized messaging across multiple screens. When someone first encounters your brand while streaming their favorite show, it becomes the beginning of a strategically designed sequence.

Follow-up messages appear on smartphones during commutes along I-30 or on desktop computers during breaks in downtown offices. This coordinated approach creates consistent touchpoints throughout the customer journey, significantly outperforming isolated broadcast commercials that disappear without reinforcement.

CTV Inventory

Your Audience Isn’t Just Watching Local TV

Fort Worth's diverse communities—from business professionals in downtown to families in Arlington to ranch owners in Weatherford—have fundamentally transformed their viewing habits. Rather than arranging their schedules around programming on WFAA ABC 8, KTVT CBS 11, KDFW FOX 4, KXAS NBC 5, or KDAF CW 33, they stream preferred content on their own terms. Strategus helps you navigate this fragmented landscape by distributing your campaign across 200+ premium streaming platforms where Fort Worth residents actually spend their time. Whether they're relaxing after exploring the Stockyards or unwinding after a Rangers game at Globe Life Field, we'll connect your brand with viewers when they're most receptive to your message.
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Ready to reach your audience in Fort Worth?

jess beath - strategus
Your Fort Worth CTV Expert
Jess Beath
Digital Sales Director

Talk to an Expert