Cincinnati viewers are migrating to streaming platforms at accelerating rates, with strong adoption across all demographics. While Bengals and Reds games remain massive broadcast draws, research shows 67% of Cincinnati adults now watch more streaming content than traditional television, with particularly high streaming rates among the 25-54 demographic.

This creates a critical gap for Cincinnati advertisers: your customers have redistributed their attention across numerous streaming services while most local advertising remains concentrated on diminishing broadcast audiences. Our data indicate that Cincinnati consumers now spend approximately 3.6 hours daily streaming content compared to just 1.6 hours on traditional television, yet local ad spending hasn't adjusted accordingly.

Cincinnati's unique market dynamics, including its Fortune 500 corporate presence, thriving arts scene, and passionate fan culture, require sophisticated marketing approaches. Our research shows Cincinnati consumers typically need 8-10 quality brand interactions before conversion, particularly for major purchases.

Our sequential messaging strategy addresses this pattern by coordinating ads across all devices within target households. After seeing your commercial while streaming content at their Hyde Park home, a prospect might receive related messaging on their phone during lunch at Findlay Market, then on their tablet while relaxing at Smale Riverfront Park.

For commuters, reinforcement ads might appear during drives along I-75 or I-71. This coordinated approach surrounds potential customers with consistent messaging throughout their Cincinnati routines, delivering conversion rates that consistently outperform traditional broadcast campaigns by 200-300%.