Charlotte’s viewership habits are shifting rapidly as more households embrace streaming over traditional TV. Yet many advertisers still cling to outdated linear buys. Strategus helps you break free from that limitation with modern, performance-based CTV campaigns that reflect how Charlotte actually watches. The data is clear—national trends show that streaming is dominating, and Charlotte is following suit with its own local momentum. Whether it’s professionals in Ballantyne or young families in Plaza Midwood, CTV provides a smarter path to meaningful engagement.

While most advertisers in Charlotte are still focused on broadcast, viewers have moved to digital—and so should your ad strategy. At Strategus, we power full-funnel CTV campaigns that deliver more than just impressions. We help you drive real business outcomes with precise targeting, transparent attribution, and end-to-end analytics. Our clients see more than double the conversions by meeting Charlotte audiences where they are: streaming across connected devices. It’s time to turn your TV budget into a measurable growth engine.