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Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
Featured Article
“Streaming TV advertising is growing quickly and off to a strong start.” That wasAmazon CEO Andy Jassy’s observation in April, three months after...
One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured...
10 minutes read
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs. third-party data. Any...
62 minutes read
The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...
6 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
5 minutes read
In the latest episode of the Strategus Fireside Chat series, we had the privilege of sitting down with Dennis Sternitzky, President and CEO of Rigel...
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