Strategus Blog

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advertising

A New Approach to Television Advertising for...

Past law firm marketing norms don't cut it anymore! Commercials on linear television...

The Role of CTV in Political Campaign Advertising

With a new year to celebrate, it's time to get your message heard in preparation for the...

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with...

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with...

Path to Conversion: Understanding the Consumer...

As the digital marketplace becomes increasingly complex and interconnected, the consumer...