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Televisionation: Strategus Discusses Programmatic Advertising

1 minutes read

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Joel Cox, Co-Founder and SVP of Strategy and Innovation, and Todd Porch, President of programmatic CTV/OTT managed services provider, Strategus. They discuss what Strategus does (it bills itself as the first company to have launched a programmatic advertising campaign—back in 2015), and how it believes its emphasis on “custom-curation solutions” and “white-glove service” differentiates it from other players in the programmatic space; share their thoughts on the state of the programmatic space and how it needs to evolve going forward; describe the company’s future goals; and more.

Read original article here.

Andy Dixon is a seasoned Content Writing Specialist at Strategus, renowned for his expertise in creating engaging and impactful digital content. With over a decade of experience in content creation, Andy has honed his skills in a variety of niches, ranging from technology and marketing to education.

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