Strategus Achieves Premier Partner Status with The Trade Desk

We’re proud to share that Strategus has been named a Premier Partner by The Trade Desk as part of its invite-only Premier Partner Program.

Strategus is one of just seven independent agencies selected for this cohort, a group recognized for setting a high standard in how programmatic campaigns are planned, executed, and measured.

As brands continue to shift more investment into streaming TV and cross-device environments, the need for partners who can connect strategy, execution, and performance has become more critical. This recognition reflects Strategus’ focus on delivering full-funnel programmatic campaigns that extend beyond a single channel and tie media investment to real business outcomes.

For context, The Trade Desk is one of the leading demand-side platforms (DSPs) in the industry, powering programmatic advertising across connected TV, online video, display, audio, and other digital channels. Its Premier Partner Program, developed alongside Edge Academy, is designed to recognize agencies that have invested deeply in platform expertise and can translate that into stronger performance for clients.

It requires completing advanced certification tracks across trading, strategy, and leadership, along with demonstrating a consistent ability to apply that knowledge in real-world campaigns.

For us, that meant a real investment from the team. Not only completing coursework, but making sure what we learned shows up in how we plan, optimize, and measure campaigns every day.

For Strategus clients, this translates to deeper platform knowledge, more informed campaign decisions, and a clearer understanding of how CTV and programmatic media contribute across the full customer journey.

“This recognition means a lot to our team,” said Rachel Dillon, EVP of Sales and Marketing of Strategus. “We’ve always taken a DSP-agnostic approach because it allows us to build the right strategy for each client. That said, being named a Premier Partner by The Trade Desk reflects the level of investment our team has made in sharpening our craft. It pushes us to be better, and ultimately helps raise the bar for what clients should expect from programmatic.”

This recognition comes at a time when advertisers are demanding more clarity from their media investments. With increased pressure to prove performance, agencies are expected to go beyond surface-level metrics and provide a clearer picture of impact across devices and channels.

Strategus’ inclusion in this group signals its continued focus on meeting that demand.

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