2 min read
Ben Stecker Joins the Business Ninjas Podcast
Join the latest episode of the Business Ninjas podcast with Ben Stecker, the Political Sales Director at Strategus
What's Next in OTT/CTV Advertising!
On the latest episode of Business Ninjas from WriteForMe, Ben Stecker, Political Sales Director at Strategus joins the podcast to discuss the data-driven opportunities of streaming for programmatic CTV advertising.
Leveraging programmatic technology lets you enhance audience reach and frequency by setting how often an ad is served, the specific time of day, and which devices to target within each household.
Strategus revolutionized the advertising industry by running the first-ever programmatic OTT/CTV campaign in 2015, and as an innovation leader, we continue to advance campaign optimization, targeting, reporting, and analysis.
The Strategus platform delivers audience-centric campaigns to CTVs and other streaming devices by leveraging premium data partnerships, curated publisher deals, and custom audience targeting techniques.
Click here to learn more about this developing industry and its digital capabilities.
Posted by Strategus
Posts by Tag
- ctv (17)
- Press Release (16)
- marketing strategy (15)
- ctv strategy (12)
- advertising agency (10)
- award (9)
- digital marketing (8)
- ad impact (7)
- high-frequency advertising (6)
- ott (6)
- reaching your audience (6)
- advantages of programmatic advertising (5)
- colorado advertising agency (5)
- content marketing (5)
- digital champions (5)
- programmatic media buying (5)
- advertising (4)
- agency (4)
- best practices (4)
- business development (4)
- inc 5000 (3)
- podcast (3)
- programmatic OTT advertising (3)
- programmatic digital advertising (3)
- streaming ads (3)
- Blog (2)
- ad experience (2)
- avod (2)
- builder marketing (2)
- culture (2)
- data (2)
- data collection (2)
- frequency marketing (2)
- growth (2)
- industry trends (2)
- international builders (2)
- omnichannel marketing (2)
- programmatic ad buying process (2)
- targeted tv ads (2)
- tv advertising (2)
- DTC (1)
- ad supported streaming (1)
- audience engagement (1)
- avod advertising (1)
- avod best practices (1)
- communication (1)
- content-centric (1)
- contextual targeting (1)
- education advertising (1)
- elections (1)
- fast (1)
- forbes (1)
- healthcare (1)
- industry leaders (1)
- jingle (1)
- joel cox (1)
- linear tv (1)
- news (1)
- optimization (1)
- ott ad spend (1)
- ott industry (1)
- ott local advertising (1)
- ott services (1)
- podcasting (1)
- political advertising (1)
- print advertising (1)
- public relations (1)
- retail media network (1)
- smart tv (1)
- strategus (1)
- subscription video (1)
- video providers (1)