At Strategus, we’ve transformed the living room TV into a high-converting marketing channel. Agencies and brands rely on us to develop full-funnel campaigns that deterministically re-engage viewers on every device.
CTV Cross-Device Retargeting
Make Your TV Ads Work Harder Across Every Device
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What Is CTV-Cross Device Retargeting?
It used to be that TV advertising did little more than increase brand awareness. Seeing an opportunity to drive better results, we designed our CTV solutions to follow viewers across multiple screens with a down-funnel strategy.
We call this CTV cross-device retargeting.
At Strategus, we develop cross-device campaigns that re-engage viewers who’ve been exposed to a CTV ad across supplementary channels. For instance, we might run ads for a law firm on their target viewers’ living room TV, and then re-engage these same viewers with additional Online Video, Display, and/or Streaming Audio ads.
This gives brands and agencies a way to deliver the best message at each touchpoint — and create cohesive omnichannel experiences that increase engagement and drive conversions.
Retarget Your Audience Across All Screens
How Does CTV Cross-Device Retargeting Work?
Because CTV ads run in digital environments, marketers gain access to data about who sees their ads and what actions they take. This makes it possible to develop sophisticated cross-device campaigns that follow up with viewers who’ve been exposed to a brand on complementary channels and devices.
At Strategus, we use deterministic matching to retarget prospects across the entire programmatic ecosystem. This method relies on precise identifiers from our identity graph partners, thus ensuring that retargeting efforts are focused on users who’ve previously seen a brand’s CTV ad.
Retarget Viewers on Every Screen and Device
The average household now has 16 connected devices. And because it can take seven or more exposures to a brand before customers are ready to buy, integrating all of these devices into a cohesive strategy is key to converting prospects.
Online Video
Display Ads
Streaming Audio
Digital Out of Home
Connected TV
Turn Big Screen Exposure Into Multi-Device Conversions
Omnichannel retargeting is the future of TV advertising — driving substantial improvements in the revenue generated from ad spend. But to get it right, you either need a CTV-first partner like Strategus or substantial in-house resources and CTV expertise.
So what are you waiting for? Find out how we can work with you to develop omnichannel campaigns that build awareness on the living room TV and then drive conversions across supplementary channels.
