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Programmatic Campaign Optimization: What Happens With Your Campaign After It Goes Live

As part of our thought leadership series, we're sharing perspectives from leaders across Strategus who shape how the company opera

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AVOD

Netflix Ads in 2025: What Advertisers Need to Know Before Buying In

Struggling to find premium ad inventory that isn’t already saturated or overpriced? Netflix’s growing ad tier gives brands a new w

TV Marketing

Television Advertising Advantages and Disadvantages in 2025

Chances are you remember a few iconic commercials from childhood. For me, the Budweiser ‘Wassup’ campaign comes to mind. It was em

OTT

Connected TV Audience Targeting Examples

Thanks to connected TV advertising , you can now target viewers based on real interests, purchase behavior, and even CRM data. Wit

OTT

22 Best CTV Targeting Tactics to Reach the Right Viewers

Thanks to connected TV advertising , you can now target viewers based on real interests, purchase behavior, and even CRM data. Wit

OTT

Interactive Video Ads: Best CTV Formats for Driving Engagement

You’ve probably zoned out during a TV ad, but what if the ad lets you choose what happens next? That’s the power of interactive vi

OTT

10 Best OTT Advertising Platforms (2025 Edition)

You could be doing everything right and still not get expected ROI on your OTT ads if you’re advertising on wrong platforms. This

TV Marketing

Performance TV Advertising: How to Drive Real Results with CTV

Performance advertising is all about outcomes: leads, sales, foot traffic , and clear ROI. What started with pay-per-click (PPC) c

Reporting

CTV Measurement: The Secret to Tracking Brand Lift Effectiveness

One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the lat

Reporting

CTV Measurement: How to Track Performance, ROI and Attribution

One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the lat

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