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There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...
6 minutes read
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their advertisements to a well-defined...
6 minutes read
CTV just turned 10. In that time, it has gone from a niche viewing behavior to the primary way people watch television. Streaming minutes now outpace...
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