You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...
6 minutes read
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...
6 minutes read
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their advertisements to a well-defined...
6 minutes read
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....