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There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...
6 minutes read
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their advertisements to a well-defined...
6 minutes read
Retail media is no longer an early experiment. It’s entering a phase of maturity where the players, strategies, and expectations have all evolved. In...
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