Since the first commercial to air in 1941, marketers have seen TV advertising as an excellent channel for growing brand awareness.
Find out how to increase conversions by more than 200% with omnichannel CTV campaigns.
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Find out how to increase conversions by more than 200% with omnichannel CTV campaigns.
Your connected television (CTV) ad strategy shouldn’t take place in a vacuum. On the contrary, it should be linked with efforts to reach the same viewers multiple times. CTV ads run in data-rich digital environments — making it possible to follow people who’ve been exposed to your brand across different devices and marketing channels.
For instance, a car dealership could design a campaign that retargets people who’ve been exposed to their business on CTV with streaming audio ads that they consume while driving to work. Likewise, a University could retarget prospects who saw a commercial for their school with display ads prompting them to apply online.
When done right, CTV retargeting makes your campaigns as clickable as possible. This leads to increased conversions and revenue per impression.
So what are you waiting for? In our Complete Guide to CTV Retargeting, we detail everything required to make the most of your CTV efforts.
Download the guide to learn:
Find out what’s possible with CTV advertising and start driving performance today.
Since the first commercial to air in 1941, marketers have seen TV advertising as an excellent channel for growing brand awareness.
You can’t click on a TV ad. And in industries with long sales cycles — like auto, finance, or travel — that makes campaign measurement tricky.
Have you ever watched a commercial with your smartphone in hand and then headed to the brand’s website to learn more? Or perhaps you’ve seen an ad while busy cooking dinner, thought about it a couple..
Picture this: Lisa and her roommate pop some popcorn on a Friday night, excited to watch a new indie film that was just released to streaming. They settle in for a night of easy-watching and are..