Over-the-top (OTT) media delivery has changed the way we watch television — and in the process, it’s revolutionized advertising.
Create CTV ads that meet industry standards and maximize viewer engagement.
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Create CTV ads that meet industry standards and maximize viewer engagement.
The quality and specifications of your creative assets are critical to the success of your Connected Television (CTV) advertising campaigns. With a detailed understanding of the required formats, dimensions, and technical specifications, you can ensure your ads look great and perform optimally across all platforms.
Our comprehensive guide, “Creative Ad Specs,” provides you with all the information you need to produce high-quality CTV ads. By following these specifications, you can enhance the effectiveness of your campaigns and deliver a seamless viewing experience.
In our guide, you will learn:
Download our guide today to ensure your CTV ads meet industry standards, maximize engagement, and drive superior results.
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Over-the-top (OTT) media delivery has changed the way we watch television — and in the process, it’s revolutionized advertising.
Performance advertising describes tactics that are designed to achieve measurable business results. Lead generation, online sales, and foot traffic are all potential outcomes that can be prioritized..
One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured with precision.
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs. third-party data. Any marketer with their ear to the ground knows that an..