For years, sports were treated as the last stronghold of linear television. In 2026, that idea doesn’t hold up.
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Create CTV ads that meet industry standards and maximize viewer engagement.

The quality and specifications of your creative assets are critical to the success of your Connected Television (CTV) advertising campaigns. With a detailed understanding of the required formats, dimensions, and technical specifications, you can ensure your ads look great and perform optimally across all platforms.
Our comprehensive guide, “Creative Ad Specs,” provides you with all the information you need to produce high-quality CTV ads. By following these specifications, you can enhance the effectiveness of your campaigns and deliver a seamless viewing experience.
In our guide, you will learn:
Download our guide today to ensure your CTV ads meet industry standards, maximize engagement, and drive superior results.
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For years, sports were treated as the last stronghold of linear television. In 2026, that idea doesn’t hold up.
As part of our thought leadership series, we’re sharing perspectives from leaders across Strategus who shape how the company operates and grows. This installment comes from Mark Sussman, our Director..
Earlier this month, our team attended Convergent TV World in New York, where many of the biggest players in streaming and advertising gathered to discuss what’s next for television.
As part of our thought leadership series, we’re sharing perspectives from leaders across Strategus who shape how the company operates and grows.