WEBINAR: Learn How To Use Retail Media In Your Next CTV Campaign

Register Now .
mail-icon
connect@strategus.com
 phone-1
(720) 707-3304
Talk to an Expert
25194164105 159743919891 164947799710 170424822844
Creative Ad Specs PDF

Claim Your Copy

Claim Your Copy

Ensure Your CTV Ads Meet Industry Standards

The quality and specifications of your creative assets are critical to the success of your Connected Television (CTV) advertising campaigns. With a detailed understanding of the required formats, dimensions, and technical specifications, you can ensure your ads look great and perform optimally across all platforms.

Our comprehensive guide, “Creative Ad Specs,” provides you with all the information you need to produce high-quality CTV ads. By following these specifications, you can enhance the effectiveness of your campaigns and deliver a seamless viewing experience.

In our guide, you will learn:

  • The required file formats, dimensions, and sizes for CTV ads.

  • Best practices for video and display ads to ensure optimal performance.

  • Specifications for streaming audio and digital out-of-home (DOOH) advertising.

  • Technical requirements for video bitrate, audio quality, and file compression.

Download our guide today to ensure your CTV ads meet industry standards, maximize engagement, and drive superior results.

Start creating high-quality CTV ads that captivate your audience and boost your campaign performance.

Ready to Learn How Strategus Can Transform Your Brand With CTV Advertising?

Talk to an Expert

Other Resources You May Be Interested In

ctv brand lift studies

Prove the Effectiveness of CTV With Brand Lift Studies

Since the first commercial to air in 1941, marketers have seen TV advertising as an excellent channel for growing brand awareness.

7 min read
after ad influence

After-Ad Influence: Measuring CTV Impact on User Research

You can’t click on a TV ad. And in industries with long sales cycles — like auto, finance, or travel — that makes campaign measurement tricky.

5 min read
post-view website visits

Post-View Web Visits: Website Attribution for CTV Advertising

Have you ever watched a commercial with your smartphone in hand and then headed to the brand’s website to learn more? Or perhaps you’ve seen an ad while busy cooking dinner, thought about it a couple..

8 min read
acr data targeting

ACR TV Targeting to Deliver Contextually Relevant Ads

Picture this: Lisa and her roommate pop some popcorn on a Friday night, excited to watch a new indie film that was just released to streaming. They settle in for a night of easy-watching and are..

7 min read