Let’s say you’re running a CTV campaign for a personal finance app.
Create CTV ads that meet industry standards and maximize viewer engagement.
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Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
Maximize CTV's targeted advertising for enhanced client campaign results.
Elevate your brand with CTV's personalized and impactful marketing solutions.

Serve non-skippable ads on streaming platforms viewed on smart TVs and connected devices.
Disclaimer: This is only a subset of industries Strategus has worked with.
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Create CTV ads that meet industry standards and maximize viewer engagement.

The quality and specifications of your creative assets are critical to the success of your Connected Television (CTV) advertising campaigns. With a detailed understanding of the required formats, dimensions, and technical specifications, you can ensure your ads look great and perform optimally across all platforms.
Our comprehensive guide, “Creative Ad Specs,” provides you with all the information you need to produce high-quality CTV ads. By following these specifications, you can enhance the effectiveness of your campaigns and deliver a seamless viewing experience.
In our guide, you will learn:
Download our guide today to ensure your CTV ads meet industry standards, maximize engagement, and drive superior results.
Start creating high-quality CTV ads that captivate your audience and boost your campaign performance.
Let’s say you’re running a CTV campaign for a personal finance app.
Connected TV (CTV) targeting often falls in one of two camps.
You can’t improve what you can’t measure. And for years, that’s been a major problem with TV advertising.
The value of first-party data continues to grow.