ENGLEWOOD, COLORADO, Oct 28, 2017 — Strategus, a Colorado-based, data-driven advertising company, won a top honor for their Digital Marketing Campaign entry at The Nationals℠ – 2017 National Sales and Marketing Awards. Held each year, The Nationals pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals, homebuilders and associates, and sales and marketing councils. As the nation’s largest competition for new-home sales and marketing professionals and communities, The Nationals℠ showcases winners in distinguished national, regional, and local publications.
CAMPAIGN OBJECTIVE
A former Community of the Year in Colorado had experienced a severe slow down in sales during the recession and was recently sold to a new ownership group. The objective of this digital marketing campaign was to raise awareness for the community through the use of a comprehensive multi-media re-launch to create momentum and increase sales volume.
CAMPAIGN STRATEGY
Strategus created an digital marketing strategy that employed a broad base of tactics designed to cast a wide net. This strategy helped drive awareness while also focusing on active, online shoppers to boost conversion.
CAMPAIGN RESULTS
Thanks to Strategus’ nuanced approach and comprehensive digital marketing campaign, the community saw an impressive gain in sessions and leads per month: an increase in sessions of more than 800% and a lead increase of 150% over the previous year—all produced by this one digital campaign strategy.
ABOUT STRATEGUS
Strategus is a full-stack programmatic platform that offers data-driven audience identification and targeted delivery. Our innovative ad tech and high-touch campaign management drive custom full-funnel, cross-device solutions. We pioneered programmatic OTT advertising and thrive on the discovery and mastery of What’s Next.
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Andy Dixon
