Nobody likes seeing irrelevant commercials for health services they don’t need. What’s more, the spray-and-pray model causes wasted ad spend. With healthcare CTV advertising from Strategus, you can deliver actionable campaigns that target potential patients, at-risk individuals, or referring practitioners. The result? Maximum performance at the optimal budget.
Healthcare CTV Advertising
Reach Your Ideal Healthcare Audience
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Trusted By The Top Brands in Healthcare
April Holsey
CEO
Trustpoint Rehabilitation Hospital of Lubbock
MedTarget™ Audience Targeting
Utilize in-depth data on medical history and lifestyle to engage potential patients or referral sources. MedTarget™ tailors to reaching the audiences that matter most using leading healthcare data sources providers like Veeva Crossix, Swoop, and Adstra.
Customized Attribution
Our healthcare team will customize attribution to your goals and demonstrate how viewers are impacted at each touchpoint, as well as the actions that they’re taking.
Real-Time Reporting
You’ll get 24/7 insight into ad performance using our reporting dashboard combined with suggestions from our team to optimize campaigns based on real-time data.
Advanced Capabilities for Healthcare Advertising
We’ll Work With You to Create Your Ideal Healthcare Audience
In addition to using your first-party data to design targeted campaigns, we use our ecosystem of 200 data partners to achieve precision targeting at scale. Layering several sources allows us to find the perfect audience for any goal you may have — whether segmenting based on insurance providers, medical claims, over-the-counter product purchases, or a combination of all three.
our healthcare-dedicated data sources
Leverage Crossix’s analytics to gain insights into health consumer behavior, optimizing healthcare marketing strategies with privacy-safe data.
Utilize ShareThis's social share and interest data to understand health-related consumer behaviors and preferences for targeted campaigns.
Employ Swoop’s AI and machine learning to identify and engage patients and healthcare professionals with precision-targeted healthcare messaging.
Access comprehensive data on healthcare professionals, patients, and health systems from Symphony Health to inform and measure marketing effectiveness.
Target patients and healthcare providers with precision using Medicx Health’s micro-neighbourhood targeting and health data analytics.
Leverage Adstra’s healthcare data to achieve unmatched precision in patient and HCP targeting, ensuring compliance and maximizing ROI.
Harness IQVIA’s vast healthcare data on diseases, treatments, and patient outcomes to drive informed, effective pharmaceutical marketing.
Utilize powerful identity and data solutions from Epsilon to personalize healthcare marketing at scale, improving patient engagement and outcomes.
Reach the Right Patients and Maintain Compliance
Healthcare advertising comes with a unique set of goals and challenges. We understand the industry and bring years of industry experience partnering with healthcare marketers to design custom campaigns based on your goals. Whether you’re looking to run a CTV ad for a public health program or a multi-regional hospital, we have the expertise required.
Find out how you can use CTV to reach your specific audience and drive conversions with our unique omnichannel approach. Contact us today →
