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Programmatic Campaign Optimization: What Happens With Your Campaign After It Goes Live

As part of our thought leadership series, we're sharing perspectives from leaders across Strategus who shape how the company opera

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AVOD

AVOD vs SVOD vs MVPD vs vMPVD: Ultimate VOD Guide For Advertisers

Digital advertising is full of new terms, and keeping up is half the battle. Among the many acronyms in streaming, here’s the key

Programmatic

What is Walled Garden Advertising & How to Break Free in 2025

Platforms like Google, Amazon, Apple, and Meta control their own ads, data, and users. This makes it hard for advertisers to track

Reporting

How To Approach CTV Fraud As An Advertiser Today

CTV ad spend is booming, set to reach $42.4 billion by 2027 . But with rapid growth comes a surge in ad fraud that can quietly dra

Reporting

What is CTV Ad Fraud & How Advertisers Can Prevent it

CTV ad spend is booming, set to reach $42.4 billion by 2027 . But with rapid growth comes a surge in ad fraud that can quietly dra

OTT

CTV Has Won, Now Comes the Battle of the Tech Giants

Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenome

TV Marketing

What Is Addressable TV Advertising and How Does It Work (2025 Guide)

Old-school TV ads showed the same message to everyone. No targeting. Tricky attribution. Addressable TV fixes that. It delivers di

OTT

10 OTT Trends Shaping CTV Advertising in 2025

Streaming is now the main way people watch TV. 83% of U.S. adults use streaming services and only 36% still keep cable or satellit

OTT

Best CTV Examples for Advertising + Expert Tips in 2025

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more targeted and

Programmatic

What Is an Ad Exchange and How It Works (2025 Guide)

Ever wondered how ads follow you around online or why some brands seem to appear everywhere? The answer is ad exchanges. These pla

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