The Attribution Suite

From Strategus Labs


Campaign Measurement

For the modern marketer, attribution is no longer a “nice to have” it is essential to tie your marketing dollars to the impact on consumer behavior. Strategus clients get to choose from an ever-growing array of customizable attribution solutions that align with your goals and offer the greatest insights into a campaign’s ROI.


The Attribution Suite

The Attribution Suite delivers eight, customizable components that attribute the follow-on behavior of OTT/CTV viewers:

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Online purchase attribution tracks who made a purchase on your website after viewing the ad.

Amazon Online Purchase

Identify, track, and report on users who have viewed your OTT/CTV ad on their Amazon Fire Device and later make a purchase on the Amazon marketplace.


Foot Traffic Attribution uses GPS services to report on users who watched the CTV ad before visiting a brick-and-mortar location.



What it Means to You

Attribution connects the dots between exposure and behavior—between offer and response. The customizable Strategus Attribution Suite gives you attribution made for your specific campaign needs. It lets you know:


Who came to your website

How they were impacted

How they took action


And, when there is no digital outcome in play, we offer a series of other solutions to track audience engagement.


Attribution shouldn’t be a one-size-fits-all approach.


Now you can stop worrying about which single attribution measurement is right for you. With the Attribution Suite from Strategus Labs, you can select from an array of customizable offerings most relevant to your campaign.

Want to optimize your media plan performance?