The Attribution Suite

From Strategus Labs

 

Campaign Measurement

For the modern marketer, attribution is no longer a “nice to have” it is essential to tie your marketing dollars to the impact on consumer behavior. Strategus clients get to choose from an ever-growing array of customizable attribution solutions that align with your goals and offer the greatest insights into a campaign’s ROI.

 

The Attribution Suite

The Attribution Suite delivers eight, customizable components that attribute the follow-on behavior of OTT/CTV viewers:

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POST-VIEW WEBSITE VISIT ATTRIBUTION

Shows direct engagement on your brand site after OTT/CTV exposure
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ONLINE PURCHASE ATTRIBUTION

Online purchase attribution tracks who made a purchase on your website after viewing the ad.

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Amazon Online Purchase

Identify, track, and report on users who have viewed your OTT/CTV ad on their Amazon Fire Device and later make a purchase on the Amazon marketplace.

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FOOT-TRAFFIC ATTRIBUTION

Foot Traffic Attribution uses GPS services to report on users who watched the CTV ad before visiting a brick-and-mortar location.


 

 

What it Means to You

Attribution connects the dots between exposure and behavior—between offer and response. The customizable Strategus Attribution Suite gives you attribution made for your specific campaign needs. It lets you know:

 

Who came to your website

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How they were impacted

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How they took action

 

And, when there is no digital outcome in play, we offer a series of other solutions to track audience engagement.

 

Attribution shouldn’t be a one-size-fits-all approach.

 

Now you can stop worrying about which single attribution measurement is right for you. With the Attribution Suite from Strategus Labs, you can select from an array of customizable offerings most relevant to your campaign.

Want to optimize your media plan performance?