15 Questions to Ask Your CTV Ad Partner

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Benefits of Social Signal
Targeting for Connected TV

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Target Consumers at Their Peak Interest

Traditional targeting is stuck in the past. We tap into what your audience cares about right now — using live engagement data to reach consumers when they’re most ready to act.
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Privacy-First,
No Data Hassle

No need for pixels, integrations, or personal data. Our proprietary AI analyzes public social media activity to build smart audience segments, giving you powerful privacy-first targeting.
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AI-Powered Keyword Refinement

Track performance, gain valuable insights, and continuously optimize your campaigns with a single programmatic partner offering unified reporting and attribution.

HOW IT WORKS

Social Precision in
Three Simple Steps

Social Signal Targeting connects you with your ideal audience through a streamlined, AI-driven process. Here’s how we turn trending topics into targeting TV.

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Define Audience Topics

We turn those insights into high-intent audience segments that can be quickly targeted on the big screen. No pixels, integrations, or heavy lifting required.

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Capture Live Social Signals

Our AI scours real-time engagement across platforms like Meta, TikTok, X, Reddit, and Snap — surfacing trending conversations, content, and behaviors tied to your inputs.

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Activate on CTV

We turn those insights into high-intent audience segments that can be quickly targeted on the big screen. No pixels, integrations, or heavy lifting required.

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From Scroll to TV Screen to Sale

2x Lower CPA Than Twitter Targeting

A major U.S. attraction used Social Signal Targeting to identify high-intent travelers in real time — and saw stronger engagement, lower acquisition costs, and more ticket sales than with traditional targeting tactics.

Why Partner With Strategus?

Social Signal Targeting is just one way we help you connect with the right viewers. At Strategus, we combine advanced audience strategies with full-funnel execution — so you can target, retarget, and convert across the entire customer journey.

Layered Targeting, Smarter Results

From social signals and search intent to CRM lists and geolocation data, we work with you to combine multiple targeting tactics that maximize relevance and reach. Precision? Check. Scale? Check. Results? You bet.

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Full-Funnel Campaigns

Awareness is just the start. We combine big-screen ads with retargeting across channels and devices — turning CTV impressions into revenue-driving conversions.

Learn More About CTV Cross-Device Retargeting

Hands-on Partnership

Need help with campaign setup? You got it. In need of real-time optimization? No problem. As your managed service CTV partner, we’ll guide, manage, and optimize every step of the way.

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Performance You Can Prove

Every campaign is backed by real-time optimization, 24/7 reporting, and a team of experts. We also offer the largest suite of customizable attribution solutions in the industry and it’s continuously growing.

Learn More About Our CTV Reporting
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Boost CTV Performance With Social Intelligence

With Social Signal Targeting from Strategus, you get more than just impressions. You get smarter targeting, stronger engagement, and better CTV outcomes.

Ready to move beyond outdated targeting methods? Tap into real-time social activity to reach in-market audiences and drive performance. Reach out to learn more.

Talk to an Expert

Talk to an Expert