Your OTT/CTV + Omnichannel digital strategy partner
Dedicated to delivering the best OTT/CTV campaigns with the perfect balance of precision and scale
Having run programmatic CTV campaigns longer than anyone, we've crafted a tried-and-true equation that ensures campaign success. Though this is arguably the most complex digital advertising medium out there, we have been able to distill the process down to a tried and true method that is a balance of products, process and action that lead to the most sophisticated Connected Televisions Campaigns in the business.
Innovation Launch Pad
Strategus holds the front line of innovation with Strategus Labs. Our team of mad campaign scientists are dedicated to creating the future of programmatic OTT/CTV advertising. Strategus Labs is the proving ground we use to research, test, aggregate, and optimize multiple targeting and attribution data solutions and bring them to life.
So, what exactly does our laboratory look like?
Hypertargeting At Scale
Strategus goes beyond the standard location, household income, and age targeting, we can narrow your audience all the way down to dietary restrictions, shopping habits, preferred device, and so much more by using one or more of our proven, fully customizable hypertargeting capabilities:
Programmatic OTT & CTV Advertising
Custom, Premium, Programmatic
The backbone of modern ad delivery, programmatic is truly an excellent tool when done properly. It enables us to take the best of the private marketplace inventory and layer on top premium and diverse targeting methods to reach the desired audience. This is all done within our own clearinghouse, ensuring that campaigns are run with greater precision and not beholden to third parties.
Programmatic allows us to customize targeting, inventory mix, attribution and reporting solutions to ensure your campaign is run with the greatest degree of accuracy.
Why Is Programmatic OTT/CTV Better?
Most OTT programmatic inventory is not able to be fast-forwarded. Unlike television programming replayed on a DVR with the skip feature activated, programmatic OTT advertising plays pre-roll and mid-roll. Since this viewer rate is exponentially higher than traditional television advertising, OTT requires less exposure to increase brand lift and achieve the desired results.
Premium Inventory Placement
Strategus has curated a vast library of brand-safe inventory across 843 individual Deal IDs.
We believe that there is a fundamental difference between an impression served on the CTV — or largest screen in the house — versus one served to your customer on any other device. That’s why we ensure that we can guarantee that when you run an OTT/CTV campaign with us, it will 100% run on the largest screen in the house (CTV) within long form content (22 minutes or longer) that is professionally produced, not user generated.
Bridge the gap between CTV advertising and the subsequent re-targeting that happens on another connected device with Encore Omnichannel. This trackable technology only re-targets those who fully engage with a CTV ad, avoiding irrelevant ads, and providing a more holistic and focused user experience.
24/7 Accessible Dashboard
Customized to Your KPI’s
Can Be White-Labeled
See It For Yourself
State Health Insurance Exchange Drives Website Traffic And Increases Enrollments During Extended Enrollment Period Caused By Covid-19
Automotive & Motorsports Manufacturer