Your OTT/CTV + Omnichannel digital strategy partner
Dedicated to delivering the best OTT/CTV campaigns with the perfect balance of precision and scale

PROVEN EXPERIENCE
Proven Experience
Having run programmatic CTV campaigns longer than anyone, we've crafted a tried-and-true equation that ensures campaign success. Though this is arguably the most complex digital advertising medium out there, we have been able to distill the process down to a tried and true method that is a balance of products, process and action that lead to the most sophisticated Connected Televisions Campaigns in the business.
Innovation Launch Pad
Strategus holds the front line of innovation with Strategus Labs. Our team of mad campaign scientists are dedicated to creating the future of programmatic OTT/CTV advertising. Strategus Labs is the proving ground we use to research, test, aggregate, and optimize multiple targeting and attribution data solutions and bring them to life.
So, what exactly does our laboratory look like?
Hypertargeting At Scale
Strategus goes beyond the standard location, household income, and age targeting, we can narrow your audience all the way down to dietary restrictions, shopping habits, preferred device, and so much more by using one or more of our proven, fully customizable hypertargeting capabilities:
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3rd Party Data Targeting
Select from a wide array of data segments from partners such as Epsilon, Factual, Oracle and more.
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Website Visitor RetargetingRetarget your website visitors in their living room on the big screen with OTT ads.
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Look-A-Like Targeting
Conduct Look-alike-modeling to find more of your best customers by cloning your best customers from demographics + behavioral data, and online search activities.
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Location-Based Retargeting
Leverage GPS location-based data to build CTV audience targeting: Use location-based data to identify users who have previously visited your location.
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Linear TV Extension Targeting
Supplement your broadcast strategy, by identifying households that have been underexposed or never exposed to your linear ads. Exclude exposed households from your CTV campaign to reach theoretical 100% market coverage or serve additional messaging to already exposed households via CTV to reach frequency goals at greater efficiency.
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Automatic Content Recognition (ACR) Data
Target audiences based on the program viewing habits on their CTV, this can be what they have historically watched or if they are currently watching a particular program/special. You can use this to target them “after” on their CTVs or even “during” on the other devices in the home.
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First-Party Data/CRM Activation/Lookalike Audiences
Activate your proprietary customer data with CTV. Use your CRM file to serve CTV ads to lapsed customers, high-value customers or suppress your existing customer base from seeing your CTV ads for greater campaign efficiency.
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Amazon Data
Utilize proprietary Amazon shopping insights and Amazon user data to target your best customers.
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Geo-Targeting
Target your audience down to the zip code level at scale.
Programmatic OTT & CTV Advertising
Custom, Premium, Programmatic
The backbone of modern ad delivery, programmatic is truly an excellent tool when done properly. It enables us to take the best of the private marketplace inventory and layer on top premium and diverse targeting methods to reach the desired audience. This is all done within our own clearinghouse, ensuring that campaigns are run with greater precision and not beholden to third parties.
Programmatic allows us to customize targeting, inventory mix, attribution and reporting solutions to ensure your campaign is run with the greatest degree of accuracy.

Why Is Programmatic OTT/CTV Better?
Control

Most OTT programmatic inventory is not able to be fast-forwarded. Unlike television programming replayed on a DVR with the skip feature activated, programmatic OTT advertising plays pre-roll and mid-roll. Since this viewer rate is exponentially higher than traditional television advertising, OTT requires less exposure to increase brand lift and achieve the desired results.
Premium Inventory Placement
Strategus has curated a vast library of brand-safe inventory across 843 individual Deal IDs.
We believe that there is a fundamental difference between an impression served on the CTV — or largest screen in the house — versus one served to your customer on any other device. That’s why we ensure that we can guarantee that when you run an OTT/CTV campaign with us, it will 100% run on the largest screen in the house (CTV) within long form content (22 minutes or longer) that is professionally produced, not user generated.

Encore Omnichannel
Bridge the gap between CTV advertising and the subsequent re-targeting that happens on another connected device with Encore Omnichannel. This trackable technology only re-targets those who fully engage with a CTV ad, avoiding irrelevant ads, and providing a more holistic and focused user experience.

24/7 Accessible Dashboard
ROI Tracking
Customized to Your KPI’s
Can Be White-Labeled

Brand Safety
How can I trust that my brand will be advertised on credible, brand-safe OTT content?
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Partners in Protection
Strategus has forged relationships with the best partners in the industry to identify, filter and block suspicious inventory to ensure your ad dollars serve where they’re intended to. Companies like WhiteOps, Device Atlas, IAS, and MOAT can help you seek solace in the fact that your buys and your clients’ brands are protected.
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There’s more to brand safety than safe content.
First of all, leave nothing to chance. Find reputable partners who hang their reputations on ensuring the integrity of your clients’ brands. OTT & CTV brand safety applies to more than unsavory content. We’re talking about fraud prevention, alongside brand safety. Companies like WhiteOps, Device Atlas, IAS, and MOAT can help you seek solace in the fact that your buys and your clients’ brands are protected.
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Audience Accountability
Knowing that your target audience saw your ads is more important than the content your ads were seen on. Find partners with the ability to capture the best of both broad reach media, and precision device and audience targeting and marry them with next generation attribution. So, your audience finds the exact right message on their device at the exact right time.
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Refuse to Run on Autopilot
Putting human eyes on your campaigns daily is the best brand safety insurance you can find that’s why we assign a dedicated in-house ad ops campaign manager to every campaign. While algorithms are all the rage, there’s nothing like human intuition to keep tabs on just where and when your ads are running on which content.