PROVEN EXPERIENCE
Proven Experience
Having run programmatic CTV campaigns longer than anyone, we've crafted a tried-and-true equation that ensures campaign success. Though this is arguably the most complex digital advertising medium out there, we have been able to distill the process down to a tried and true method that is a balance of products, process and action that lead to the most sophisticated Connected Televisions Campaigns in the business.
DEDICATED TO DATA
Dedicated to Data
Strategus integrates with over 180 data and tech partners, providing precision targeted campaigns at scale. Our unparalleled attribution suite of measurement tools and our dynamic reporting dashboard provide the campaign insights you deserve.
CURATED PREMIUM INVENTORY
CURATED PREMIUM INVENTORY
Our access to inventory is unmatched. We have curated over 843 premium private marketplace Deal IDs. Our targeting abilities are extensive and we have plenty of flexibility for customization.
Innovation Launch Pad
Strategus holds the front line of innovation with Strategus Labs. Our team of mad campaign scientists are dedicated to creating the future of programmatic OTT/CTV advertising. Strategus Labs is the proving ground we use to research, test, aggregate, and optimize multiple targeting and attribution data solutions and bring them to life.
So, what exactly does our laboratory look like?
How do we do it?
Aimplify is our secret equation that strikes the perfect balance between the most precise audience targeting (AIM) and campaign scalability (AMPLIFY). Enjoy the most sophisticated targeting and forecasting available for your campaigns.
Programmatic OTT & CTV Advertising
Custom, Premium, Programmatic
The backbone of modern ad delivery, programmatic is truly an excellent tool when done properly. It enables us to take the best of the private marketplace inventory and layer on top premium and diverse targeting methods to reach the desired audience. This is all done within our own clearinghouse, ensuring that campaigns are run with greater precision and not beholden to third parties.
Programmatic allows us to customize targeting, inventory mix, attribution and reporting solutions to ensure your campaign is run with the greatest degree of accuracy.
Control
Most OTT programmatic inventory is not able to be fast-forwarded. Unlike television programming replayed on a DVR with the skip feature activated, programmatic OTT advertising plays pre-roll and mid-roll. Since this viewer rate is exponentially higher than traditional television advertising, OTT requires less exposure to increase brand lift and achieve the desired results.
Private Marketplace Deal IDs
Strategus’ access to private marketplace Deal IDs allows us to provide:
- Brand Safety
- Placement on content you know and recognize
- Transparency and trackability
- Exclusive access to live tentpole content like live sports & events
Audience Centric
Programmatic affords the ability to become audience centric, rather than content-assumptive.
Premium Inventory Placement
Strategus has curated a vast library of brand-safe inventory across 843 individual Deal IDs.
We believe that there is a fundamental difference between an impression served on the CTV — or largest screen in the house — versus one served to your customer on any other device. That’s why we ensure that we can guarantee that when you run an OTT/CTV campaign with us, it will 100% run on the largest screen in the house (CTV) within long form content (22 minutes or longer) that is professionally produced, not user generated.
Encore Omnichannel
Bridge the gap between CTV advertising and the subsequent re-targeting that happens on another connected device with Encore Omnichannel. This trackable technology only re-targets those who fully engage with a CTV ad, avoiding irrelevant ads, and providing a more holistic and focused user experience.
24/7 Accessible Dashboard
ROI Tracking
Customized to Your KPI’s
Can Be White-Labeled
