San Antonio viewers are migrating to streaming platforms faster than national averages, with particularly strong adoption in bicultural households. While Spurs games remain broadcast draws, research shows 68% of San Antonio adults now watch more streaming content than traditional television, with particularly high streaming rates among Hispanic households.

This creates a critical gap for San Antonio advertisers: your customers have redistributed their attention across numerous streaming services while most local advertising remains concentrated on diminishing broadcast audiences. Our data indicates San Antonio consumers now spend approximately 3.7 hours daily with streaming content compared to just 1.6 hours with traditional television—yet local ad spending hasn't adjusted accordingly.

San Antonio's unique market dynamics—including its strong military presence, tourism economy, and multicultural consumer base—require sophisticated marketing approaches. Our research shows San Antonio consumers typically need 8-10 quality brand interactions before conversion, particularly for major purchases.

Our sequential messaging strategy addresses this pattern by coordinating ads across all devices within target households. After seeing your commercial while streaming content at their Dominion home, a prospect might receive related messaging on their phone during lunch at the Pearl District, then on their tablet while relaxing at Brackenridge Park.

For commuters, reinforcement ads might appear during drives along Loop 1604 or I-10. This coordinated approach surrounds potential customers with consistent messaging throughout their San Antonio routines, delivering conversion rates that consistently outperform traditional broadcast campaigns by 200-300%.