15 Questions to Ask Your CTV Ad Partner

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America’s Top Brands 
Use CTV from Strategus

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Myrtle Beach TV Viewership

Streaming is changing the way Myrtle Beach watches television. While many local advertisers continue investing in traditional TV buys, audiences are shifting to digital. Strategus helps you respond to this change with performance-focused CTV campaigns that align with current viewing habits. National trends show strong streaming growth, and Myrtle Beach is following suit with increasing adoption. From retirees along the coast to young families in inland communities, the opportunity to reach engaged, digital-first viewers has never been stronger.

More People Stream Than
Watch Cable or Broadcast TV...

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...But Ad Spend Is Still
Stuck on Traditional TV.

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How We Make CTV
Advertising Work in Myrtle Beach

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Smarter Targeting Than Broadcast

Instead of blanketing everyone with your message, we help you reach the people most likely to need your product or service based on their behaviors, interests, and online activity.
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Yes, We Still Geotarget

Just like local TV, we can target by city, zip code, or DMA. But we take it a step further by narrowing in on actual households that match your ideal customer profile.
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We Follow Up on Every Screen

After someone sees your ad on TV, we follow up across their phone, tablet, and computer so your message doesn’t stop when the commercial ends.

Why Local Brands and Agencies Trust Strategus
for TV Advertising

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We Run the Whole Campaign for You.

Most importantly, you have no new platforms to learn. Our team handles everything from strategy and planning to optimization and reporting. So you can stay focused on your business, not your media buys.

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You’ll See What Worked. (and what didn’t)

Unlike traditional TV, we show you exactly what your campaign drove — whether it’s website visits, store traffic, or conversions in your area. No more guessing if your ad dollars made an impact.

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Smarter Spend, Not Bigger Budgets.

By focusing your ad dollars on the right viewers — not just the right ZIP codes — we help you get more from your budget, without wasting impressions on the wrong audience.

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Strategus has been an excellent partner. Their outstanding customer service and communication made working with them a breeze. They constantly delivered what we needed (and more) with thoughtfulness and efficiency, making them a valuable partner in our digital media endeavors.

Marissa Spainhour

Digital Associate Media Director at Sterling Rice Group

Although broadcast still captures ad budgets across Myrtle Beach, consumers have moved on. Strategus helps you bridge that gap with a full-funnel CTV strategy that drives real results. Our approach focuses on better targeting, transparent attribution, and complete performance visibility. Clients working with Strategus often experience over 200% growth in conversions by placing ads where viewers are actually watching. If you're ready to turn your TV spend into trackable ROI, this is how you do it in the Myrtle Beach market.

CTV Inventory

Your Audience Isn’t Just Watching Local TV

Today’s Myrtle Beach viewers aren’t limited to WPDE, WBTW, FOX 43, WMBF, or CW 21. They’re streaming content across multiple platforms, devices, and time slots.

 

Strategus makes sure your message appears where it counts. With inventory across 200+ premium streaming services, we place your ads in front of the right people—whether they’re on the Boardwalk, in Carolina Forest, or down in Murrells Inlet. Stop relying on outdated broadcast reach. Start targeting your real audience based on how they actually consume media.

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Ready to reach your audience in Myrtle Beach?

ty_mcaninch
Your Myrtle Beach CTV Expert
Ty McAninch
Digital Sales Director

Talk to an Expert