The Des Moines media landscape demonstrates a growing divide between viewer behavior and advertising allocation. While Iowa's capital city viewers increasingly adopt streaming platforms, marketing budgets remain disproportionately tied to traditional channels. This misalignment creates a competitive advantage for forward-thinking Des Moines businesses ready to meet their customers on their preferred platforms.

The viewing statistics below reflect patterns evident throughout Central Iowa. From established neighborhoods in Beaverdale to growing communities in Ankeny and Waukee, Des Moines households continue shifting screen time to streaming services, creating valuable opportunities to connect with engaged audiences in less saturated environments.

Effective Des Moines marketing campaigns understand that consumer journeys rarely end after seeing just one advertisement. Our retargeting technology identifies all connected devices within target Des Moines households, creating synchronized messaging across multiple screens. When someone first encounters your brand while streaming their favorite show, it becomes the beginning of a thoughtfully designed sequence.

Follow-up messages appear on smartphones during commutes on I-235 or on desktop computers during breaks in the downtown business district. This coordinated approach creates consistent touchpoints throughout the customer journey, significantly outperforming isolated broadcast commercials that disappear without reinforcement.