Buffalo residents are shifting away from traditional TV and turning to streaming platforms in growing numbers. Yet many local advertisers are still stuck in linear strategies. Strategus helps you keep up with this change by deploying data-driven CTV campaigns that align with how people are really watching. National trends show streaming is on the rise, and Buffalo is no exception. From downtown professionals to suburban families in Amherst or Orchard Park, CTV offers a direct line to high-intent viewers throughout the region.

While Buffalo advertisers continue to spend heavily on conventional TV, the audience has already moved on. Strategus helps you pivot with a full-funnel CTV approach that’s built for today’s media habits. With advanced targeting, accurate attribution, and clear reporting, our clients routinely see conversion rates increase by over 200%. We don’t just help you reach Buffalo viewers—we help you influence them, track outcomes, and optimize every dollar spent.