The Treasure Valley leads Idaho in streaming adoption, with Boise's influx of tech-savvy transplants accelerating cord-cutting beyond regional averages. This creates a striking disconnect: viewers have moved to streaming while advertising dollars remain trapped in traditional channels. The opportunity for forward-thinking Boise businesses couldn't be clearer – reach engaged audiences in an environment where your competitors haven't yet followed. Local viewing statistics mirror national trends illustrated below, but with even steeper shifts toward streaming platforms.

Converting Boise consumers requires more than a single touchpoint. The fragmented Treasure Valley media landscape demands sophisticated sequencing that nurtures prospects from awareness through decision. Our proprietary retargeting system identifies devices within streaming households, delivering complementary messages across phones, tablets and computers. A viewer might first encounter your brand while streaming in their Eagle home, then receive follow-up messaging on their mobile device during their downtown Boise commute. This coordinated approach creates a seamless journey that conventional TV simply cannot replicate. Boise businesses implementing this strategy consistently outperform their broadcast-only competitors, achieving conversion improvements that transform marketing ROI.