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America’s Top Brands
Use CTV from Strategus
Why Choose Strategus over Self-Service?
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Our CTV experts partner with you to design and execute customized campaigns. -
We assist with training your staff and pitching to clients, while also providing access to high-quality inventory.
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Instant access to our dedicated team makes it easy to scale as your CTV needs grow.
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We monitor and optimize in-flight campaigns to ensure success.
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You gain access to our 24/7 reporting dashboard, as well as custom reports for you or your clients.
Self-Service DSP
- Your in-house team determines strategy and campaign design — a full-time job in its own right.
- Inventory is limited in the initial media purchasing stages, and staff knowledge about CTV best practices may be lacking.
- Minimum fees, the compounding costs of add-ons, and investment in training internal staff all drive up CPM.
- Your team is tasked with monitoring performance and adapting campaigns accordingly, which often requires juggling multiple dashboards and reporting systems.
Ashley Sterle
Paradise Advertising and Marketing
Senior Media Planner
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How Granular Can You Get With Targeting?
Combine Precision and Scale With Access to 200+ Data Sources.
Go beyond basic demographic and geographic targeting. We customize your audience through a layered approach that achieves harmony between first- and third-party insight to drive campaign results.
Website Retargeting
Re-engage website visitors on the big screen.
First-Party Data
Reach your contacts in their living rooms with personalized ads.
Look-Alike-Modeling
Build lookalike audiences from your first-party data to reach new buyers.
ACR Data Targeting
Buy ads based on household viewing habits and interests.
Location-Based Retargeting
Reconnect with users who‘ve visited your stores — or your competitors’.
Smart Audience Contextual
Target buyers who are actively researching your services in Google.
Amazon Data Targeting
Reach in-market shoppers using Amazon purchase data.
Linear TV Extension
Combine linear TV efforts with CTV for a holistic approach.
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What Does High-Performance CTV Look Like?
Our Unique Approach Drives a 200%+ Increase in Conversions.
Transform the living room TV into a high-converting marketing channel by re-engaging viewers on every device. Our unique approach combines big-screen ads with retargeting across the programmatic ecosystem.
Online Video
Reach previous viewers of CTV ads on YouTube and other online video services.
Display Ads
Give users an opportunity to click through to your website by running display ads on relevant websites.
Streaming Audio
Retarget potential buyers on music and podcast platforms.
Digital Out of Home
Place your ads on digital signage to connect with buyers outside of the home.
