Passion and Commitment to Respect, Full Engagement, and Growth

Strategus_Mark
 

The Strategus Story

 

Proud CTV Pioneers

Innovation is more than an idea. It’s our identity.

Our passion for innovation is why we created the world of programmatic OTT advertising— we ran THE first programmatic OTT/CTV campaign in 2015 — and why we work every day to make sure you benefit from these powerful tools.

 

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Strategus Website Headshots DAVE

Dave Miles

Founder & CEO

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Strategus Website Headshots JOEL

Joel Cox

Co-Founder; EVP of Strategy & Innovation

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Strategus Website Headshots CR14

Todd Porch

President

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Rachel Dillon

Executive VP of Sales & Marketing

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Strategus Website Headshots CR15

Dan Ferguson

Chief Financial Officer

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Strategus Website Headshots DON

Don Cataldi

VP of Sales

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Our Core Values

Strategus employs three Core Values to produce the behaviors we need to fulfill on our Purpose.

 

Careers

Interested in joining the Strategus team to shape the future of OTT/CTV advertising?

 

VIEW JOB LISTINGS

 

Right From the Blog

6 min read

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...

7 min read

How to Create A Programmatic Audio Ad

Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio...

4 min read

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a...

3 min read

A New Approach to Television Advertising for Attorneys

Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often...

4 min read

The Role of CTV in Political Campaign Advertising

With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections!...

5 min read

Why Dealerships Are Using OTT Automotive Ads Amid Shortages

Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales...

5 min read

How to Reach The Right Audience With CTV Healthcare Ads

When it comes to healthcare, advertisers face significant challenges that need to be defeated in order to generate...

4 min read

How Fast Food Advertising Has Evolved Into the OTT/CTV Space

The past year has introduced many changes to the quick-service restaurant (QSR) industry, especially since the...

3 min read

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs...

3 min read

Audience-Based Buying vs. Content-Centric: Reach Your Intended Audience

In order to generate the highest possible ROI from their advertising campaigns, marketers are always looking to get...

6 min read

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers...

4 min read

What’s Next in CTV/OTT: Where Is the Industry Headed?

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing...

7 min read

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to...

4 min read

Web3: How to Navigate the Next Generation of the Internet

If you have been staying up on the latest news surrounding the tech industry, then you have undoubtedly come across the...

5 min read

Path to Conversion: Understanding the Consumer Journey AND How Advertising Impacts Intent

As the digital marketplace becomes increasingly complex and interconnected, the consumer decision-making journey...

5 min read

Self Service vs. Managed Service in OTT/CTV Advertising

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...

10 min read

The Guide to Creating Brand Lift with OTT/CTV Advertising

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...

4 min read

Understanding 3rd-Party Cookies, iOS 15, and Data Protection

Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry. 

It can...

4 min read

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...

4 min read

Using Offline Conversion Tracking to Improve Attribution

Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...

4 min read

After-Ad Influence: The Secret to Measuring Ad Impact

Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...

 

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