5 min read
Self Service vs. Managed Service in OTT/CTV Advertising
OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...
Passion and Commitment to Respect, Full Engagement, and Growth
The Strategus Story
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Our Purpose
While it may sound simple, our purpose is all consuming. At Strategus, we’re on a quest to create meaning through the jobs we do and how we work together. Because when people find meaning in their work, it leads to greater personal significance and deeper satisfaction, for everyone - including the partners that we serve. Now that’s a good reason to go to work.
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Open Book Management
One of the most tangible ways we fulfill on our Purpose is through Open Book Management. Every Monday morning we help our team learn to think and act like owners by sharing our financial information. Everything, from top to bottom, is reviewed and discussed:. After all, if you want to provide people with the best job they’ve ever had, they’ll need to understand how the business works and how well it’s working.
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We Are Independently Owned
Being independently owned allows us to control our own destiny. We can make decisions quickly and decisively without asking for permission or being held back by corporate constraints. This allows us to move at lightning speed to solve client challenges, innovate and stay at the forefront of the market.
Proud CTV Pioneers
Innovation is more than an idea. It’s our identity.
Our passion for innovation is why we created the world of programmatic OTT advertising— we ran THE first programmatic OTT/CTV campaign in 2015 — and why we work every day to make sure you benefit from these powerful tools.
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Right From the Blog
10 min read
The Guide to Creating Brand Lift with OTT/CTV Advertising
Oct 27, 2021by Strategus
Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...
4 min read
Understanding 3rd-Party Cookies, iOS 15, and Data Protection
Oct 20, 2021by Strategus
Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry.
It can...
4 min read
What Brand Recall Means for Your Bottom Line
Oct 15, 2021by Strategus
Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...
4 min read
Using Offline Conversion Tracking to Improve Attribution
Oct 15, 2021by Strategus
Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...
4 min read
After-Ad Influence: The Secret to Measuring Ad Impact
Oct 8, 2021by Strategus
Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...
5 min read
How to Track Foot-Traffic Purchases Using Ad Attribution
Jul 12, 2021by Strategus
There isn't much that compares to the challenge of understanding your buyers' preferences and implementing them into...
4 min read
How to Restructure Your Campaigns Using Online Purchase Tracking
Jul 6, 2021by Strategus
In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes and needs of your target...
5 min read
The Fundamentals of Website Visitor Tracking and Attribution
Jul 1, 2021by Strategus
The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns....
9 min read
The Complete Handbook for Frequency in Advertising
Jun 25, 2021by Strategus
Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still,...
10 min read
The All-In-One Guide to Programmatic Ad Buying
Jun 25, 2021by Strategus
In addition to the aforementioned downfalls, though, this process also limited reach as many media buyers interacted...
6 min read
How to Optimize Your Programmatic Ads Campaign
Jun 22, 2021by Strategus
There isn't a marketer today that isn't struggling in some way to meet their target audience and differentiate from...
6 min read
4 Reasons to Implement Linear TV Extension
Jun 21, 2021by Strategus
You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has...
6 min read
How Does LTVE Optimize Reach for Advertisers
Jun 21, 2021by Strategus
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their...
6 min read
CTV Measurement: The Secret to Tracking Brand Lift Effectiveness
Jun 7, 2021by Strategus
Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them...
6 min read
ROAS, CTV, and Attribution Tracking: How's it All Connected?
Jun 7, 2021by Strategus
No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads...
5 min read
How Automatic Content Recognition Helps Optimize Your Targeting
Jun 7, 2021by Strategus
As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating...
6 min read
Linear TV Extension (LTVE) - What It Is and When to Use It
May 26, 2021by Strategus
Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most...
6 min read
Using White Label OTT/CTV Advertising to Generate Brand Lift
May 26, 2021by Strategus
If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label...
6 min read
What is Pre Roll Video and How Can It Lift My Brand?
May 25, 2021by Strategus
If one of your biggest concerns is generating brand lift in a way that improves overall ROI, then pre-roll video is...
7 min read
Effective Ad Frequency: A Century's Worth of Growth
May 25, 2021by Strategus
Sticking to tried and true methods is risky in today’s marketing environment. New technologies are invalidating...