Passion and Commitment to Respect, Full Engagement, and Growth

Strategus_Mark
 

The Strategus Story

 

Proud CTV Pioneers

Innovation is more than an idea. It’s our identity.

Our passion for innovation is why we created the world of programmatic OTT advertising— we ran THE first programmatic OTT/CTV campaign in 2015 — and why we work every day to make sure you benefit from these powerful tools.

 

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Strategus Website Headshots DAVE

Dave Miles

Founder & CEO

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Strategus Website Headshots JOEL

Joel Cox

Co-Founder; EVP of Strategy & Innovation

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Strategus Website Headshots CR14

Todd Porch

President

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Strategus Website Headshots CR15

Rachel Dillon

Executive VP of Sales & Marketing

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Strategus Website Headshots CR15

Dan Ferguson

Chief Financial Officer

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Strategus Website Headshots DON

Don Cataldi

VP of Sales

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Our Core Values

Strategus employs three Core Values to produce the behaviors we need to fulfill on our Purpose.

 

Careers

Interested in joining the Strategus team to shape the future of OTT/CTV advertising?

 

VIEW JOB LISTINGS

 

Right From the Blog

5 min read

Self Service vs. Managed Service in OTT/CTV Advertising

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...

10 min read

The Guide to Creating Brand Lift with OTT/CTV Advertising

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...

4 min read

Understanding 3rd-Party Cookies, iOS 15, and Data Protection

Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry. 

It can...

4 min read

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...

4 min read

Using Offline Conversion Tracking to Improve Attribution

Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...

4 min read

After-Ad Influence: The Secret to Measuring Ad Impact

Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...

5 min read

How to Track Foot-Traffic Purchases Using Ad Attribution

There isn't much that compares to the challenge of understanding your buyers' preferences and implementing them into...

4 min read

How to Restructure Your Campaigns Using Online Purchase Tracking

In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes and needs of your target...

5 min read

The Fundamentals of Website Visitor Tracking and Attribution

The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns....

9 min read

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still,...

10 min read

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as many media buyers interacted...

6 min read

How to Optimize Your Programmatic Ads Campaign

There isn't a marketer today that isn't struggling in some way to meet their target audience and differentiate from...

6 min read

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has...

6 min read

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their...

6 min read

CTV Measurement: The Secret to Tracking Brand Lift Effectiveness

Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them...

6 min read

ROAS, CTV, and Attribution Tracking: How's it All Connected?

No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads...

5 min read

How Automatic Content Recognition Helps Optimize Your Targeting

As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating...

6 min read

Linear TV Extension (LTVE) - What It Is and When to Use It

Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most...

6 min read

Using White Label OTT/CTV Advertising to Generate Brand Lift

If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label...

6 min read

What is Pre Roll Video and How Can It Lift My Brand?

If one of your biggest concerns is generating brand lift in a way that improves overall ROI, then pre-roll video is...

7 min read

Effective Ad Frequency: A Century's Worth of Growth

Sticking to tried and true methods is risky in today’s marketing environment. New technologies are invalidating...

 

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