6 min read
12 New Developments In OTT Platforms For 2022
2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...
Passion and Commitment to Respect, Full Engagement, and Growth
The Strategus Story
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Our Purpose
While it may sound simple, our purpose is all consuming. At Strategus, we’re on a quest to create meaning through the jobs we do and how we work together. Because when people find meaning in their work, it leads to greater personal significance and deeper satisfaction, for everyone - including the partners that we serve. Now that’s a good reason to go to work.
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Open Book Management
One of the most tangible ways we fulfill on our Purpose is through Open Book Management. Every Monday morning we help our team learn to think and act like owners by sharing our financial information. Everything, from top to bottom, is reviewed and discussed:. After all, if you want to provide people with the best job they’ve ever had, they’ll need to understand how the business works and how well it’s working.
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We Are Independently Owned
Being independently owned allows us to control our own destiny. We can make decisions quickly and decisively without asking for permission or being held back by corporate constraints. This allows us to move at lightning speed to solve client challenges, innovate and stay at the forefront of the market.
Proud CTV Pioneers
Innovation is more than an idea. It’s our identity.
Our passion for innovation is why we created the world of programmatic OTT advertising— we ran THE first programmatic OTT/CTV campaign in 2015 — and why we work every day to make sure you benefit from these powerful tools.
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Right From the Blog
7 min read
How to Create A Programmatic Audio Ad
Mar 27, 2022by Steven Cohen
Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio...
4 min read
Why Some Marketers Don't Trust CTV
Mar 23, 2022by Steven Cohen
Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a...
3 min read
A New Approach to Television Advertising for Attorneys
Feb 9, 2022by Strategus
Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often...
4 min read
The Role of CTV in Political Campaign Advertising
Feb 9, 2022by Strategus
With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections!...
5 min read
Why Dealerships Are Using OTT Automotive Ads Amid Shortages
Feb 9, 2022by Strategus
Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales...
5 min read
How to Reach The Right Audience With CTV Healthcare Ads
Feb 9, 2022by Strategus
When it comes to healthcare, advertisers face significant challenges that need to be defeated in order to generate...
4 min read
How Fast Food Advertising Has Evolved Into the OTT/CTV Space
Feb 9, 2022by Strategus
The past year has introduced many changes to the quick-service restaurant (QSR) industry, especially since the...
3 min read
Programmatic Connected Television (CTV)
Feb 8, 2022by Strategus
In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs...
3 min read
Audience-Based Buying vs. Content-Centric: Reach Your Intended Audience
Feb 7, 2022by Strategus
In order to generate the highest possible ROI from their advertising campaigns, marketers are always looking to get...
6 min read
Leveraging Data for OTT Advertising in 2022
Jan 26, 2022by Steven Cohen
The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers...
4 min read
What’s Next in CTV/OTT: Where Is the Industry Headed?
Jan 7, 2022by Steven Cohen
Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing...
7 min read
The Effectiveness of CTV
Jan 6, 2022by Steven Cohen
It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to...
4 min read
Web3: How to Navigate the Next Generation of the Internet
Dec 27, 2021by Strategus
If you have been staying up on the latest news surrounding the tech industry, then you have undoubtedly come across the...
5 min read
Path to Conversion: Understanding the Consumer Journey AND How Advertising Impacts Intent
Dec 20, 2021by Strategus
As the digital marketplace becomes increasingly complex and interconnected, the consumer decision-making journey...
5 min read
Self Service vs. Managed Service in OTT/CTV Advertising
Nov 12, 2021by Strategus
OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...
10 min read
The Guide to Creating Brand Lift with OTT/CTV Advertising
Oct 27, 2021by Strategus
Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...
4 min read
Understanding 3rd-Party Cookies, iOS 15, and Data Protection
Oct 20, 2021by Strategus
Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry.
It can...
4 min read
What Brand Recall Means for Your Bottom Line
Oct 15, 2021by Strategus
Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...
4 min read
Using Offline Conversion Tracking to Improve Attribution
Oct 15, 2021by Strategus
Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...
4 min read
After-Ad Influence: The Secret to Measuring Ad Impact
Oct 8, 2021by Strategus
Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...