5 min read
How to Track Foot-Traffic Purchases Using Ad Attribution
There isn't much that compares to the challenge of understanding your buyers' preferences and implementing them into...
Passion and Commitment to Respect, Full Engagement, and Growth
The Strategus Story
-
Our Purpose
While it may sound simple, our purpose is all consuming. At Strategus, we’re on a quest to create meaning through the jobs we do and how we work together. Because when people find meaning in their work, it leads to greater personal significance and deeper satisfaction, for everyone - including the partners that we serve. Now that’s a good reason to go to work.
-
Open Book Management
One of the most tangible ways we fulfill on our Purpose is through Open Book Management. Every Monday morning we help our team learn to think and act like owners by sharing our financial information. Everything, from top to bottom, is reviewed and discussed:. After all, if you want to provide people with the best job they’ve ever had, they’ll need to understand how the business works and how well it’s working.
-
We Are Independently Owned
Being independently owned allows us to control our own destiny. We can make decisions quickly and decisively without asking for permission or being held back by corporate constraints. This allows us to move at lightning speed to solve client challenges, innovate and stay at the forefront of the market.
Proud CTV Pioneers
Innovation is more than an idea. It’s our identity.
Our passion for innovation is why we created the world of programmatic OTT advertising— we ran THE first programmatic OTT/CTV campaign in 2015 — and why we work every day to make sure you benefit from these powerful tools.
Team Headline Goes Here
Subhead goes here.
Copy goes here.
Right From the Blog
4 min read
How to Restructure Your Campaigns Using Online Purchase Tracking
Jul 6, 2021by Strategus
In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes and needs of your target...
5 min read
The Fundamentals of Website Visitor Tracking and Attribution
Jul 1, 2021by Strategus
The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns....
9 min read
The Complete Handbook for Frequency in Advertising
Jun 25, 2021by Strategus
Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still,...
10 min read
The All-In-One Guide to Programmatic Ad Buying
Jun 25, 2021by Strategus
In addition to the aforementioned downfalls, though, this process also limited reach as many media buyers interacted...
6 min read
4 Reasons to Implement Linear TV Extension
Jun 21, 2021by Strategus
You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has...
6 min read
How Does LTVE Optimize Reach for Advertisers
Jun 21, 2021by Strategus
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their...
6 min read
CTV Measurement: The Secret to Tracking Brand Lift Effectiveness
Jun 7, 2021by Strategus
Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them...
6 min read
ROAS, CTV, and Attribution Tracking: How's it All Connected?
Jun 7, 2021by Strategus
No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads...
5 min read
How Automatic Content Recognition Helps Optimize Your Targeting
Jun 7, 2021by Strategus
As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating...
6 min read
Linear TV Extension (LTVE) - What It Is and When to Use It
May 26, 2021by Strategus
Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most...
6 min read
Using White Label OTT/CTV Advertising to Generate Brand Lift
May 26, 2021by Strategus
If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label...
6 min read
What is Pre Roll Video and How Can It Lift My Brand?
May 25, 2021by Strategus
If one of your biggest concerns is generating brand lift in a way that improves overall ROI, then pre-roll video is...
7 min read
Effective Ad Frequency: A Century's Worth of Growth
May 25, 2021by Strategus
Sticking to tried and true methods is risky in today’s marketing environment. New technologies are invalidating...
6 min read
3 Factors That Impact Frequency Marketing Campaigns
Apr 20, 2021by Strategus
Market, Message, and Media Factors in Frequency Marketing Campaigns
6 min read
How to Build Relationships Through Effective Frequency in Advertising
Apr 16, 2021by Strategus
6 min read
Reach, Frequency, and Impact: Utilizing Different Media Effectively
Apr 12, 2021by Strategus