Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...

Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry. 

It can...

Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...

Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...

Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...

There isn't much that compares to the challenge of understanding your buyers' preferences and implementing them into...

In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes and needs of your target...

The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns....

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still,...

In addition to the aforementioned downfalls, though, this process also limited reach as many media buyers interacted...

There isn't a marketer today that isn't struggling in some way to meet their target audience and differentiate from...

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has...

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their...

Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them...

No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads...

As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating...

Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most...

If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label...

If one of your biggest concerns is generating brand lift in a way that improves overall ROI, then pre-roll video is...

Sticking to tried and true methods is risky in today’s marketing environment. New technologies are invalidating...

Market, Message, and Media Factors in Frequency Marketing Campaigns - Choosing the right ad frequency can make or...