6 min read
12 New Developments In OTT Platforms For 2022
2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...
Television Placement. Guaranteed.
Successful Campaigns
Cups of Coffee
We ran the first ever programmatic OTT/CTV campaign, and haven’t stopped since.
Strategus is the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis. While others are just getting started, we've been exclusively focused on perfecting our approach to OTT/CTV advertising since 2015.
Vetting an OTT/CTV agency partner is a difficult task. This nascent industry changes at a breakneck pace and everyone purports to be an expert. How do you identify who the true experts are while avoiding providers that lack strategy and platforms that are unforgiving?
Here are a few things to help you navigate the OTT provider landscape…
We deliver the most sophisticated and highest-performing programmatic campaigns leveraging our industry leading library of data & targeting, vast inventory and ever-growing attribution suite, all expertly managed by our senior-level Ad Ops Team.
Strategus provides holistic solutions for a complete OTT/CTV advertising strategy. We can guarantee that when you run an OTT/CTV campaign with us, it will run on the largest screen in the house (TV) within long form content that is premium and professionally produced - not user generated. Strategus provides a full funnel strategy including strategic retargeting of CTV viewers paired with our unique Encore Omnichannel experience.
Programmatic, when used properly, is the backbone of modern OTT/CTV advertising. Targeting, inventory, attribution, tracking, timing, pacing, it's all part of the programmatic approach. What does that mean? It means more of your dollars are spent on the people you actually want to get in front of and you can track what happened next. Interested?
Agency media buyers and marketing teams leverage Strategus’ experience and expertise to execute and manage the industries most sophisticated OTT/CTV campaigns. Our employees serve as an extension of your team, providing strategy, insights, products and service that are unmatched.
“It was always hard to track the impact of our ads that ran on ESPN or NBC NightlyNews,” he said. “Working with Strategus, we’re now able to report data showing how many people saw our spots, how many took the next step and went to our website,and what percentage of those engagements resulted in transactions. This has really helped quantify our ROI.”
Mar 31, 2022
2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...
Mar 27, 2022
Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio...
Mar 23, 2022
Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a...
Feb 9, 2022
Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often...
Feb 9, 2022
With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections!...
Feb 9, 2022
Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales...
Feb 9, 2022
When it comes to healthcare, advertisers face significant challenges that need to be defeated in order to generate...
Feb 9, 2022
The past year has introduced many changes to the quick-service restaurant (QSR) industry, especially since the...
Feb 8, 2022
In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs...
Feb 7, 2022
In order to generate the highest possible ROI from their advertising campaigns, marketers are always looking to get...
Jan 26, 2022
The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers...
Jan 7, 2022
Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing...
Jan 6, 2022
It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to...
Dec 27, 2021
If you have been staying up on the latest news surrounding the tech industry, then you have undoubtedly come across the...
Dec 20, 2021
As the digital marketplace becomes increasingly complex and interconnected, the consumer decision-making journey...
Nov 12, 2021
OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...
Oct 27, 2021
Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...
Oct 20, 2021
Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry.
It can...
Oct 15, 2021
Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...
Oct 15, 2021
Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...
Oct 8, 2021
Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...