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CTV Solutions

Connected TV (CTV) Overview

Discover the essentials of Connected TV technology, its benefits, and impact on advertising.

Connected TV for Agencies

Maximize CTV's targeted advertising for enhanced client campaign results.

Connected TV for Brands

Elevate your brand with CTV's personalized and impactful marketing solutions.
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Discover how the automotive industry leverages Connected TV for dynamic and engaging advertising.

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Disclaimer: This is only a subset of industries Strategus has worked with.
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Attribution Suite

Measure your CTV campaign success with precise attribution tools, linking ad exposure to outcomes.

Audience Targeting

Utilize advanced targeting on CTV to reach your ideal audience with precision and relevance.

Creative Ads

Extend your reach by seamlessly retargeting audiences across devices, enhancing CTV campaign continuity.

Cross-Device Retargeting

Extend your reach by seamlessly retargeting audiences across devices, enhancing CTV campaign continuity.

Premium Inventory

Elevate your campaigns with premium, high-impact inventory.

Programmatic CTV

Harness the power of automation in CTV advertising for efficient, real-time ad buying and placement.

24/7 Reporting

Gain insights anytime with round-the-clock reporting, optimizing your CTV campaigns with real-time data.

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Resources

Blog

Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.

Case Studies

Explore real-world success stories of CTV campaigns that made a significant impact, showcasing strategies and results.

Webinars

Learn from industry leaders in our webinars, covering essential CTV advertising topics, innovations, and techniques.

White Papers

Gain valuable insights and stay informed with our expertly crafted white papers on essential industry topics and innovations.

Local TV Advertising: How to Buy TV Ads and Measure Success

Local TV advertising combines the big-screen impact of television with the efficiency of...

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The Future of TV: How Advertisers Can Prepare for a Converged Landscape

Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.

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CTV Advertising: What Is Connected TV and How Does It Work

Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on...

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CTV and OTT Propel Two California Judicial Canidates to Victory for Political Agency

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Home Remodeling Company Drives 4,094 Store Visits With a Two-Month CTV Campaign

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Judge Candidate Wins with 76% of Vote Through CTV Brand Awareness Campaign

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Creative 101 Webinar

As Connected TV (CTV) continues to revolutionize the digital advertising landscape, marketers are...

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The Future of TV Webinar

Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and...

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2024 CTV Predictions Webinar

Between the actors’ and writers’ strikes, the expansion of ad-supported services, and the adoption...

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Preparing Your Brand’s TV Plan For The 2024 Political Season

Learn how to navigate the 2024 election's ad landscape with strategies for non-political...

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State of CTV Advertising in the Automotive Industry

Learn about the current state of Connected TV in the Auto Industry. Download your guide today!

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CTV Creative Best Practices

Learn top strategies and insights for crafting high-performing CTV ads with our in-depth guide....

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