FULLY CUSTOMIZABLE TARGETING
We listen to online cues. Strategus’ content agnostic approach allows advertisers to dig deep and target their clients’ specific demographics and consumer interests at the right time, in the right place and on their preferred device. Trying to reach foodies? We can serve ads to specific dietary segments such as gluten-free, vegetarian or keto to go beyond traditional segmentation by age, location, and gender. Traditional television advertising simply can’t offer that level of personalization.
Our data-backed, personalized OTT audience targeting is derived from data management platform sources (DMPs) to fully customize your OTT outreach across every channel and device. We seamlessly align, distribute and integrate your ad campaign’s digital assets and content strategy wherever your client’s messaging pops up — automatically. There’s no longer a need to produce content per outlet or format, thanks to OTT.
We follow breadcrumbs. Every time your customer goes online, they leave a digital footprint that helps us create relatable, engaging ad impressions based on their habits and interests. We leverage this big data in real time to provide you with cutting-edge targeting details including behavioral, demographic, contextual, time-of-day, technographic and hyper-local geographic data as well as retargeting options via search, site, email, and video.
