OTT Audience Targeting
Easy OTT Targeting
We eliminate guesswork. With just one programmatic ad campaign, we pinpoint your current, real-time online customers. This means every impression you buy speaks to your core audience. Over-the-top (OTT) audience targeting puts your message in front of the right person at the right time.
FULLY CUSTOMIZABLE TARGETING
We listen to online cues. Strategus’ content agnostic approach allows advertisers to dig deep and target their clients’ specific demographics and consumer interests at the right time, in the right place and on their preferred device. Trying to reach foodies? We can serve ads to specific dietary segments such as gluten-free, vegetarian or keto to go beyond traditional segmentation by age, location, and gender. Traditional television advertising simply can’t offer that level of personalization.
Our data-backed, personalized OTT audience targeting is derived from data management platform sources (DMPs) to fully customize your OTT outreach across every channel and device. We seamlessly align, distribute and integrate your ad campaign’s digital assets and content strategy wherever your client’s messaging pops up — automatically. There’s no longer a need to produce content per outlet or format, thanks to OTT.
We follow breadcrumbs. Every time your customer goes online, they leave a digital footprint that helps us create relatable, engaging ad impressions based on their habits and interests. We leverage this big data in real time to provide you with cutting-edge targeting details including behavioral, demographic, contextual, time-of-day, technographic and hyper-local geographic data as well as retargeting options via search, site, email, and video.
We identify an audience based on relevant interests and online browsing behavior, both category and product-specific. This targeting solution allows us to hone in on the target audience with scaleable accuracy and care.
Demographic targeting allows Strategus to customize your creative to target virtually any demographic, such as gender, age, ethnicity, education level, income, and more. The effectiveness of demographic targeting can be accurately measured and helps reduce unnecessary spend.
Delivers an online audience that is consuming media contextually relevant to your campaign. Contextual targeting is all about “the right place at the right time.” Advertising that is immediately relevant to your product or service means your audience is much more likely to complete your desired action, maximizing your results.
Controls when a user can view your ad in order to increase response, reduce CPM waste and improve ROI. Through focused research and reporting, we use dayparting to serve ads to the right audience at the right time.
Targets your audience by device, operating system, connection speed, etc in order to optimize your digital media investment. By targeting an audience based on device characteristics, we can improve close rates and gain a competitive advantage.
Follows users who have demonstrated enough interest in your brand to visit your website, look for your brand or products on the search engines or watch your pre-roll video ad. Once demonstrating this interest, Strategus will serve them your ads, and even show them exactly what products they were looking at on your site – as they browse other sites on the Internet. So if you shop Expedia.com for a hotel in New York City, don’t be surprised to see an Expedia ad when you’re reading the news online.
OTT targeting shouldn’t be a one-size-fits-all approach.