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CTV Solutions

Connected TV (CTV) Overview

Discover the essentials of Connected TV technology, its benefits, and impact on advertising.

Connected TV for Agencies

Maximize CTV's targeted advertising for enhanced client campaign results.

Connected TV for Brands

Elevate your brand with CTV's personalized and impactful marketing solutions.
Industries

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Automotive

Discover how the automotive industry leverages Connected TV for dynamic and engaging advertising.

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Disclaimer: This is only a subset of industries Strategus has worked with.
Capabilities

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Programmatic CTV

Harness the power of automation in CTV advertising for efficient, real-time ad buying and placement.

Audience Targeting

Utilize advanced targeting on CTV to reach your ideal audience with precision and relevance.

Attribution

Measure your CTV campaign success with precise attribution tools, linking ad exposure to outcomes.

Premium Inventory

Elevate your campaigns with premium, high-impact inventory.

CTV Cross-Device Retargeting

Extend your reach by seamlessly retargeting audiences across devices, enhancing CTV campaign continuity.

24/7 Reporting

Gain insights anytime with round-the-clock reporting, optimizing your CTV campaigns with real-time data.
Resources

Blog

Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.

Case Studies

Explore real-world success stories of CTV campaigns that made a significant impact, showcasing strategies and results.

Webinars

Learn from industry leaders in our webinars, covering essential CTV advertising topics, innovations, and techniques.

In the News

Learn the latest on Strategus. Read about our press releases, media mentions, and significant news highlights in the CTV landscape.

What Is a Walled Garden in Advertising?

Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming...

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Ad Fraud: What It Is and the Role It Plays in CTV

Connected TV (CTV) is the fastest-growing ad channel in U.S., predicted to account for $42.4...

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CTV Has Won, Now Comes the Battle of the Tech Giants

Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy?...

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Southern California Trade School Drives 190+ Online Applications With CTV

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University in Virginia Uses Granular Targeting to Generate Great Results for CTV Campaign

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High-Speed Passenger Train Sees 14x RoAS from Six-Week Campaign

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The Future of TV Webinar

Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and...

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2024 CTV Predictions Webinar

Between the actors’ and writers’ strikes, the expansion of ad-supported services, and the adoption...

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Live Sports Are Coming to CTV Webinar

Live sports streaming has taken the CTV world by storm, accounting for 30% of all CTV streaming....

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2024 Inc. Regionals | Rocky Mountain

For the third year in a row, Strategus is proud to announce our recognition on the Inc. Magazine...

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2023 Inc. 5000 | 6th Year in a Row

For the sixth year in a row, Strategus is proud to announce our recognition on the Inc. 5000 list...

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Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers

Check out the latest AdExchanger column, featuring Joel Cox our EVP of Strategy at Strategus, as he...

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Case STudies

Real Stories, Real Results.

Explore how agencies and brands have harnessed the power of Strategus to achieve remarkable success in TV marketing.

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Our Latest Case Study

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trade school

Education

Southern California Trade School Drives 190+ Online Applications With CTV

University in Virginia

Education

University in Virginia Uses Granular Targeting to Generate Great Results for CTV Campaign

High-Speed Passenger Train

High-Speed Passenger Train Sees 14x RoAS from Six-Week Campaign

Physical Rehabilitation Center Raises Monthly Patient Referrals

Healthcare

Physical Rehabilitation Center Raises Monthly Patient Referrals

Utility Company Case Study

Utility Company Establishes Their Reputation as Tech & Safety Innovators With CTV Ads

See the ozarks

Travel & tourism

SeeTheOzarks.com Increases Awareness and Drives Vacationers to Recreational Areas with Strategus

food industry ctv case study

Franchises, Food & restaurants

Pizza Franchise Increases Foot Traffic With CTV Ads

ski resort case study

Travel & tourism

Ski Resort Generates $685k in Revenue Utilizing CTV

senior living case study

Healthcare

Senior Care Organization Activates First-Party Data To Drive Engagement

arwoods furniture

Retail

Arwoods Furniture Uses Unique Audience Targeting to Drive In-Store Visits

regional credit union ctv case study

Finance

Regional Credit Union Drives 4,600+ In-Person Visits

State Public Health Department

Healthcare

State Public Health Department Increases Site Traffic and Conversions with Strategus

university case study

Education

University in Colorado Drives 13,000+ Campus Visits Using CTV

pet supply store case study

Retail

Pet Supplies Company Generates Over $115k with CTV

personal injury lawyer

Legal

Personal Injury Law Firm Increases Call Volume by 125% with CTV

non-profit case study

Non-profit

Non-Profit Sees $485k Donations Attributed Through CTV Campaign

Franchises, Food & restaurants

Multi-Location Fast Food Restaurant Generates over $3.2 Million from In-Store Purchases

National Lawn Care Franchise case study

National Lawn Care Franchise Generates Over $2.1M in One Month With CTV

hospital ctv case study

Healthcare

Hospital Drives Engagement and Generates Brand Preference with Strategus

window door installation case study

Regional Service Specializing in Door, Window, and Siding Installation Boosts Sales

custom closet franchise case study

Custom Closet Franchise Boosts Regional Brand Awareness & Online Traffic

new home builder ctv case study

National Home Builder Increases Awareness Among Home Buyers for New Home Community

college case study

Education

University Increases Brand Awareness and Site Traffic with Strategus

state health department

Healthcare

State Health Insurance Exchange Increases Enrollments During Extended Enrollment Period Caused by COVID-19

regional health insurance provider case study

Healthcare

Regional Health Insurance Provider Drives Plan Conversions During Open Enrollment Using MedTarget

hackard law

Legal

Hackard Law Generates Quality Leads With Full Funnel CTV Strategy

national furniture retailer

Retail

National Furniture Retailer Increases Online Appointments and Store Visits

discount furniture store

Retail

Furniture Retailer Drives In-Person Visits and Over $10k in Revenue with State-Level CTV Campaign

Ford Expeditions ctv case study

Automotive

Texas Ford Dealership Reaches New Sales Goal In 30 Days with CTV Ads

Legal

Injury Law Firm Leverages First Party Data Attribution to Track RoAS

zoo ctv case study

Travel & tourism, Art and entertainment

Zoo Boosts Event Series Ticket Sales through Full-Funnel CTV Strategy

national retailer ctv case study

Retail

National Retailer Cross-Device Retargeting Outperforms Audience Targeting by 4.5x

Washington Huskies football stadium

Education, Art and entertainment

Washington University Increases Football Ticket Sales With CTV

Consumer packaged goods (cpg), Retail

Premium Vodka Rebrand Achieves 12% Brand Lift and Establishes New Audience

Consumer packaged goods (cpg), Retail

National CPG Retailer Achieves 5x RoAS Through CPG Attribution

Cobb EMC Maximizes Ad Budget With Precise Geotargeting

casino ctv case study

Art and entertainment

Casino Finds Success in Driving Web and Foot Traffic via CTV Campaigns

casino ctv case study

Art and entertainment

Casino Drives Online Traffic With Major Impact on Foot Traffic

Consumer packaged goods (cpg), Retail

Leading CPG Company Drives National Brand Awareness With CTV Ads

regional bank case study

Finance

Regional Bank Increases Brand Awareness With Custom Campaign Execution

regional credit union case study

Finance

New Credit Union Branch Location Drives $2M in Deposits

babcock ranch case study

Babcock Ranch Drives Online and In-Person Conversions During Economic Downturn

finance saas case study

Finance

Finance Software Company Grows Web Traffic & Demo Requests Using Full-Funnel Strategy

chevy car dealership

Automotive

Chevrolet Dealership Drives Over 3,500 Visits to Their Dealership With Search, Social, and CTV

nissan dealer ctv case study

Automotive

Nissan Dealer Increases Website Traffic By 250% Using Layered CTV Strategy

arkansas tourism

Travel & tourism

Arkansas Tourism Leverages CTV Innovation to Drive Over 150K Web Conversions

Trusted By The Best Brands

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CTV Cross-Device Retargeting
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