Programmatic podcast advertising
Reach listeners where attention lasts
Reach engaged listeners with programmatic podcast advertising that puts your brand in the moments audiences are most tuned in.
.webp)
Activate Your Audience In a
Robust Podcast Marketplace
WHY PODCAST ADVERTISING
Advertise inside the shows your audience chooses
People pick podcasts by topic and come back episode after episode. Your ad runs inside conversations your audience went looking for, voiced by hosts they already trust.
Match your message to the topic
Run ads in shows about the subjects your audience cares about, from business and true crime to parenting and sports, so your message fits the conversation.
Become a familiar voice
Podcast fans subscribe and tune in every episode, so your brand builds familiarity over weeks instead of showing up once and disappearing.
PODCAST ADVERTISING BENEFITS
More than a sponsorship
We find your audience across the shows they listen to, keep your brand in the right ones, and connect podcast results to the rest of your campaign.
Trusted Voices
Podcast hosts build loyal relationships with their listeners, giving your brand a credible, authentic introduction through voices audiences already trust.
Deep listener attention
Episodes run long and people choose them on purpose, so your ad plays in the middle of something they're paying attention to.
Always-current ads
Your ad is placed in each episode when it's downloaded or streamed, not baked into the recording. Older episodes play your current message, and you can update creative mid-campaign without starting over.
Reach niche audiences at scale
Small shows gather very specific listeners, like hobbyists, professionals in one field, or fans of one topic. We buy across many of them at once, so you reach a tight audience without a tiny budget.
A different message for each market
We can run different versions of your ad by location or audience, so listeners in each market hear the offer, store, or detail that applies to them.
Tap-through on mobile
In podcast apps that support it, a clickable banner can run with your audio ad, so listeners who check their phone can go straight to your site.
Align with audiences across
genres that match every passion.
Comedy
Culture
Health
Crime
Food
Home
News
Science
Sports
one partner. every screen.
Deliver a cohesive brand experience across every screen
At Strategus, we start with the biggest screen in the house: the living room TV. This allows us to create a lasting impression with targeted households. From there, we re-engage the same viewers across programmatic channels, delivering an omnichannel strategy that delivers business results.
Watching morning TV with coffee
Digital billboard on drive to the gym
Listening to podcast at the gym
Scrolling Instagram during lunch
Watching morning TV with coffee
Digital billboard on drive to the gym
Listening to Spotify at the gym
FAQ
Frequently asked questions.
How do programmatic podcast ads work?
Your ads are dynamically inserted into podcast episodes before, during, or after content. No manual show selection, no negotiations, and no long-term commitments.
Are these host-read ads?
No. These are standard programmatic audio placements, not host-read endorsements. That keeps buying flexible, scalable, and aligned with your audience targeting.
Where do the ads run?
Across a large programmatic marketplace, including Spotify, iHeart, Audacy, SXM Media, Acast, and other top podcast networks and listening apps.
Can I target specific listeners?
Yes. Target by interest, behavior, genre, topic, device type, or other authenticated data signals to align with your broader CTV and cross-device strategy.
What types of content categories are available?
Nearly every genre is accessible: news, comedy, true crime, sports, culture, food, business, health, entertainment, and more. Categories can be layered with behavioral or demographic filters for refinement.
How does this work with my CTV strategy?
Podcast ads reach people during the screen-free parts of the day where CTV can’t show up. You can also retarget podcast listeners later across CTV, mobile, and display for a unified path across devices.
What measurement is available?
You get all standard delivery metrics plus cross-device attribution that shows what listeners do after hearing your ad. This includes reach, frequency, site visits, conversion paths, and downstream actions tied back to podcast exposure.
How flexible is podcast buying?
Because buying is programmatic, campaigns can scale quickly, test multiple creatives, and optimize in real time without locked deals or show-level contracts.
What ad formats are available?
Most programmatic podcast ads run as 15 or 30-second audio spots placed pre-roll, mid-roll, or post-roll. One set of audio files can scale across thousands of episodes and playlists.
book a demo
Get your brand into the conversation.
Tell us what you want to achieve and we'll build a podcast plan that works with the rest of your media. No self-serve platform to learn, just a partner who does the work.
