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spotify
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spreaker logo
vice logo
audacy logo
iheart radio logo
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spotify
sxm media logo
spreaker logo
vice logo
audacy logo
iheart radio logo
npr logo
sony logo

Capture Attention on the Biggest Screen in the Home…

woman watching tv

Then Stay Top of Mind Wherever They Listen.

woman listening to podcast while working out
woman listening to podcast on laptop
woman reading and listening to podcast

Why Combine Podcast Advertising with CTV

Podcasts have become the soundtrack of the modern workday. Whether it’s the commute, the jobsite, or the gym, listeners are tuning in with intent, giving brands rare, focused attention that few other channels can match.

Strategus brings programmatic precision to podcast advertising, helping you reach audiences who are actively listening, deeply engaged, and aligned with your message. With access to top networks, premium inventory, and audience-level insights, your brand can be part of the stories people choose to hear.

Why Podcasts Work

trusted voices icon

Trusted Voices

Podcast hosts build loyal relationships with their listeners, giving your brand a credible, authentic introduction through voices audiences already trust.

addressable targeting icon

Addressable Targeting

Reach the right audience by genre, topic, or behavior using authenticated UID2-enabled data and premium podcast inventory.

Deep Listener Attention

Deep Listener Attention

Podcast listeners choose the content they love and stay tuned in longer than on any other digital channel. Your message lands during moments of focus and genuine interest.

Cross-Device Deployment

Cross-Device Deployment

Measure how podcast exposure drives results like web visits to foot traffic, and re-engage those same listeners later across CTV, mobile, and display for full-funnel impact.

african american man listening to podcast with headphones in the airport
50+ minutes
The average amount of time spent each day with podcasts globally.
Source: eMarketer, 2025
african american woman listening to podcast with wired headphones
43%

of Gen Z Listeners have bought a product after hearing it in a podcast ad, and 1 in 3 have asked someone else to buy it for them.

Source: eMarketer, 2023

Engage On-The-Go Audiences and Build Brand Affinity

Podcast advertising is the perfect complement to your CTV strategy. Strategus powers podcast advertising through programmatic audio, bringing the same precision and measurement you expect from your CTV campaigns. Combine reach with real-time optimization, dynamic creative, and full-funnel attribution across every listening environment.

Learn more about streaming audio →

79%

of audio consumption takes place while people are engaged in activities where visual media can’t reach them.

Source: IAB Digital Audio Buyer’s Guide

venn diagram showing how ctv and audio compliment each other
phone and airpods listening to podcast advertisement

Align with audiences across
genres that match every passion.

comedy
Comedy
crime
Crime
culture
Culture
Frame food
Food
health
Health
home
Home
news
News
science
Science
sports
Sports
travel
Travel
WHY STRATEGUS

Integrate Programmatic Audio 
Into CTV-First Campaigns 

At Strategus, we start with the most important screen in the house — the living room TV — reaching engaged viewers with high-impact ads that they’ll remember. From there, we re-engage the same viewers across programmatic channels to deliver a unified experience that drives action. 

Podcast Advertising FAQs:

How do programmatic podcast ads work?

Your ads are dynamically inserted into podcast episodes before, during, or after content. No manual show selection, no negotiations, and no long-term commitments.

Are these host-read ads?

No. These are standard programmatic audio placements, not host-read endorsements. That keeps buying flexible, scalable, and aligned with your audience targeting.

Where do the ads run?

Across a large programmatic marketplace, including Spotify, iHeart, Audacy, SXM Media, Acast, and other top podcast networks and listening apps.

Can I target specific listeners?

Yes. Target by interest, behavior, genre, topic, device type, or other authenticated data signals to align with your broader CTV and cross-device strategy.

What types of content categories are available?

Nearly every genre is accessible: news, comedy, true crime, sports, culture, food, business, health, entertainment, and more. Categories can be layered with behavioral or demographic filters for refinement.

How does this work with my CTV strategy?

Podcast ads reach people during the screen-free parts of the day where CTV can’t show up. You can also retarget podcast listeners later across CTV, mobile, and display for a unified path across devices.

What measurement is available?

You get all standard delivery metrics plus cross-device attribution that shows what listeners do after hearing your ad. This includes reach, frequency, site visits, conversion paths, and downstream actions tied back to podcast exposure.

How flexible is podcast buying?

Because buying is programmatic, campaigns can scale quickly, test multiple creatives, and optimize in real time without locked deals or show-level contracts.

What ad formats are available?

Most programmatic podcast ads run as 15 or 30-second audio spots placed pre-roll, mid-roll, or post-roll. One set of audio files can scale across thousands of episodes and playlists.

woman with headphones listening to podcast on phone
CONTACT US

Let’s Get Your Brand Heard

Connect with us to see how podcast ads can amplify your next CTV or programmatic audio campaign.

Talk to an Expert