Activate Your Audience In a Robust Podcast Marketplace
Capture Attention on the Biggest Screen in the Home…
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Then Stay Top of Mind Wherever They Listen.
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Why Combine Podcast Advertising with CTV
Podcasts have become the soundtrack of the modern workday. Whether it’s the commute, the jobsite, or the gym, listeners are tuning in with intent, giving brands rare, focused attention that few other channels can match.
Strategus brings programmatic precision to podcast advertising, helping you reach audiences who are actively listening, deeply engaged, and aligned with your message. With access to top networks, premium inventory, and audience-level insights, your brand can be part of the stories people choose to hear.
Why Podcasts Work
Trusted Voices
Podcast hosts build loyal relationships with their listeners, giving your brand a credible, authentic introduction through voices audiences already trust.
Addressable Targeting
Reach the right audience by genre, topic, or behavior using authenticated UID2-enabled data and premium podcast inventory.
Deep Listener Attention
Podcast listeners choose the content they love and stay tuned in longer than on any other digital channel. Your message lands during moments of focus and genuine interest.
Cross-Device Deployment
Measure how podcast exposure drives results like web visits to foot traffic, and re-engage those same listeners later across CTV, mobile, and display for full-funnel impact.
of Gen Z Listeners have bought a product after hearing it in a podcast ad, and 1 in 3 have asked someone else to buy it for them.
Source: eMarketer, 2023
Engage On-The-Go Audiences and Build Brand Affinity
Podcast advertising is the perfect complement to your CTV strategy. Strategus powers podcast advertising through programmatic audio, bringing the same precision and measurement you expect from your CTV campaigns. Combine reach with real-time optimization, dynamic creative, and full-funnel attribution across every listening environment.
Learn more about streaming audio →
of audio consumption takes place while people are engaged in activities where visual media can’t reach them.
Source: IAB Digital Audio Buyer’s Guide
Align with audiences across
genres that match every passion.
Integrate Programmatic Audio Into CTV-First Campaigns
Podcast Advertising FAQs:
How do programmatic podcast ads work?
Your ads are dynamically inserted into podcast episodes before, during, or after content. No manual show selection, no negotiations, and no long-term commitments.
Are these host-read ads?
No. These are standard programmatic audio placements, not host-read endorsements. That keeps buying flexible, scalable, and aligned with your audience targeting.
Where do the ads run?
Can I target specific listeners?
Yes. Target by interest, behavior, genre, topic, device type, or other authenticated data signals to align with your broader CTV and cross-device strategy.
What types of content categories are available?
Nearly every genre is accessible: news, comedy, true crime, sports, culture, food, business, health, entertainment, and more. Categories can be layered with behavioral or demographic filters for refinement.
How does this work with my CTV strategy?
Podcast ads reach people during the screen-free parts of the day where CTV can’t show up. You can also retarget podcast listeners later across CTV, mobile, and display for a unified path across devices.
What measurement is available?
You get all standard delivery metrics plus cross-device attribution that shows what listeners do after hearing your ad. This includes reach, frequency, site visits, conversion paths, and downstream actions tied back to podcast exposure.
How flexible is podcast buying?
Because buying is programmatic, campaigns can scale quickly, test multiple creatives, and optimize in real time without locked deals or show-level contracts.
What ad formats are available?
Most programmatic podcast ads run as 15 or 30-second audio spots placed pre-roll, mid-roll, or post-roll. One set of audio files can scale across thousands of episodes and playlists.

