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America’s Top Brands 
Use CTV from Strategus

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San Diego  TV Viewership

The San Diego media landscape demonstrates an accelerating divergence between viewer behavior and advertising allocation. While metropolitan San Diego viewers increasingly adopt streaming platforms as their primary content source, marketing investments remain disproportionately concentrated in traditional broadcast channels. This strategic misalignment creates significant competitive advantages for forward-thinking San Diego enterprises prepared to reallocate resources toward channels preferred by their target audience.

The viewership data below illustrates trends consistent throughout America's Finest City. Across diverse communities from coastal La Jolla to inland Escondido, San Diego households continue to increase streaming consumption substantially, creating optimal opportunities for brands to engage with attentive audiences in less saturated media environments.

More People Stream Than
Watch Cable or Broadcast TV...

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...But Ad Spend Is Still
Stuck on Traditional TV.

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How We Make CTV
Advertising Work in San Diego

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Smarter Targeting Than Broadcast

Instead of blanketing everyone with your message, we help you reach the people most likely to need your product or service based on their behaviors, interests, and online activity.
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Yes, We Still Geotarget

Just like local TV, we can target by city, zip code, or DMA. But we take it a step further by narrowing in on actual households that match your ideal customer profile.
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We Follow Up on Every Screen

After someone sees your ad on TV, we follow up across their phone, tablet, and computer so your message doesn’t stop when the commercial ends.

Why Local Brands and Agencies Trust Strategus
for TV Advertising

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We Run the Whole Campaign for You.

Most importantly, you have no new platforms to learn. Our team handles everything from strategy and planning to optimization and reporting. So you can stay focused on your business, not your media buys.

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You’ll See What Worked. (and what didn’t)

Unlike traditional TV, we show you exactly what your campaign drove — whether it’s website visits, store traffic, or conversions in your area. No more guessing if your ad dollars made an impact.

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Smarter Spend, Not Bigger Budgets.

By focusing your ad dollars on the right viewers — not just the right ZIP codes — we help you get more from your budget, without wasting impressions on the wrong audience.

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Quote

Strategus has been an excellent partner. Their outstanding customer service and communication made working with them a breeze. They constantly delivered what we needed (and more) with thoughtfulness and efficiency, making them a valuable partner in our digital media endeavors.

Marissa Spainhour

Digital Associate Media Director at Sterling Rice Group

Effective San Diego marketing initiatives recognize that consumer decision journeys rarely conclude after initial brand exposure. Our advanced retargeting technology identifies and maps all connected devices within targeted San Diego households, enabling synchronized messaging deployment across multiple screens. Initial brand exposure during premium streaming content serves as the foundation for a strategically orchestrated communication sequence.

Supplementary messaging subsequently appears on mobile devices during morning transit periods along major arteries such as I-5 and I-8, or on desktop platforms during professional breaks. This coordinated multi-device approach creates consistent brand touchpoints throughout the consumer consideration process, substantially outperforming isolated broadcast messages that lack systematic reinforcement.

CTV Inventory

Your Audience Isn’t Just Watching Local TV

San Diego's diverse population segments—from technology professionals in Sorrento Valley to military families in Coronado to established households in Rancho Bernardo and expanding communities in North County—have fundamentally transformed their content consumption patterns.

 

Rather than structuring viewing around linear programming schedules on KGTV ABC 10, KFMB CBS 8, KSWB FOX 69, KNSD NBC 7, or XETV CW 6, they increasingly consume preferred content according to their individual schedules and preferences.

 

Strategus navigates this complex ecosystem by distributing your campaign messaging across more than 200 premium streaming platforms where San Diego residents actively consume content. This comprehensive approach ensures optimal audience reach across the fragmented viewing landscape that characterizes today's Southern California media environment.

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Ready to reach your audience in San Diego?

corinne_lynch
Your San Diego CTV Expert
Corrine Lynch
Digital Sales Director

Talk to an Expert