San Diego businesses currently face a critical marketing inflection point: consumer viewing habits have undergone a fundamental transformation toward streaming platforms, while advertising strategies remain predominantly anchored in traditional broadcast methodologies.
Research indicates San Diego households are migrating from scheduled programming to on-demand streaming services at rates exceeding national averages, creating a substantial disconnect between audience behavior and media investment allocation. Connected TV (CTV) advertising addresses this strategic misalignment by providing targeting capabilities and measurement precision unattainable through conventional broadcast methods.
Our platform eliminates the traditional ambiguity of television advertising by providing San Diego businesses with comprehensive analytics demonstrating household-level engagement metrics. This data-driven approach bypasses the complexities of fragmented marketing channels to deliver streamlined, accountable campaigns with quantifiable outcomes throughout Southern California.