The Salt Lake City media landscape shows a growing gap between consumer behavior and advertising budgets. While Utah viewers increasingly turn to streaming platforms, marketing spending remains heavily tilted toward traditional channels. This creates an advantage for forward-thinking Salt Lake City businesses willing to meet their customers on their preferred platforms.

The viewing statistics below reflect national trends that are equally evident across Utah's largest metropolitan area. From established neighborhoods in the Avenues to growing communities in Lehi and Draper, Salt Lake City households are spending more screen time on streaming services, creating excellent opportunities to connect with engaged audiences through less crowded channels.

Effective Salt Lake City marketing recognizes that customers rarely make decisions after seeing just one ad. Our retargeting technology identifies all connected devices within target Salt Lake households, creating synchronized messaging across multiple screens. When someone first sees your ad while streaming their favorite show, it's just the beginning of a carefully planned sequence.

Follow-up messages appear on smartphones during commutes along I-15 or on computers during work breaks. This coordinated approach creates consistent touchpoints throughout the customer journey, significantly outperforming isolated broadcast commercials that disappear without reinforcement.