As streaming becomes the new standard, Richmond households are steadily shifting away from traditional television. Yet many advertisers still invest in legacy channels. At Strategus, we align your media strategy with current viewing habits, delivering targeted CTV campaigns that produce measurable results. National data shows a major transition to digital viewing, and Richmond is following this trend with local momentum. From VCU students to suburban families, CTV gives you the ability to reach engaged viewers with precision—and prove it.

While traditional media continues to dominate Richmond ad budgets, your audience has already moved on. Strategus brings your brand into the streaming era with a full-funnel CTV approach that boosts conversions and reveals clear ROI. By leveraging real-time insights and targeting capabilities, our clients routinely achieve more than 200% increases in campaign performance. Whether you’re promoting a local service, brand, or event, we help you connect with Richmond viewers in a smarter, more impactful way.