The viewing habits of Lubbock residents are shifting—fast. As more households move toward streaming platforms, the opportunity to engage audiences through CTV becomes even more valuable. Despite this shift, many advertisers remain focused on outdated linear TV buys. Strategus helps you break through that noise by placing your brand where the viewers are—on connected devices with measurable outcomes. National trends highlight this evolution, and Lubbock is no exception. From the Texas Tech community to expanding suburban areas, local adoption of streaming creates prime opportunities for performance-driven advertising.

Lubbock audiences have embraced streaming—but too many brands still allocate budget to traditional broadcast. Strategus bridges that gap. Our CTV strategies align your campaigns with modern viewership behaviors, allowing for hyper-targeted placements, seamless attribution, and full transparency. Advertisers working with us see over 200% increases in conversion outcomes, thanks to our full-funnel media approach. With viewing preferences in West Texas rapidly evolving, your ad strategy should too—and we’ll show you exactly how to stay ahead.