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America’s Top Brands 
Use CTV from Strategus

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Lubbock  TV Viewership

The viewing habits of Lubbock residents are shifting—fast. As more households move toward streaming platforms, the opportunity to engage audiences through CTV becomes even more valuable. Despite this shift, many advertisers remain focused on outdated linear TV buys. Strategus helps you break through that noise by placing your brand where the viewers are—on connected devices with measurable outcomes. National trends highlight this evolution, and Lubbock is no exception. From the Texas Tech community to expanding suburban areas, local adoption of streaming creates prime opportunities for performance-driven advertising.

More People Stream Than
Watch Cable or Broadcast TV...

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...But Ad Spend Is Still
Stuck on Traditional TV.

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How We Make CTV
Advertising Work in Lubbock

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Smarter Targeting Than Broadcast

Instead of blanketing everyone with your message, we help you reach the people most likely to need your product or service based on their behaviors, interests, and online activity.
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Yes, We Still Geotarget

Just like local TV, we can target by city, zip code, or DMA. But we take it a step further by narrowing in on actual households that match your ideal customer profile.
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We Follow Up on Every Screen

After someone sees your ad on TV, we follow up across their phone, tablet, and computer so your message doesn’t stop when the commercial ends.

Why Local Brands and Agencies Trust Strategus
for TV Advertising

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We Run the Whole Campaign for You.

Most importantly, you have no new platforms to learn. Our team handles everything from strategy and planning to optimization and reporting. So you can stay focused on your business, not your media buys.

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You’ll See What Worked. (and what didn’t)

Unlike traditional TV, we show you exactly what your campaign drove — whether it’s website visits, store traffic, or conversions in your area. No more guessing if your ad dollars made an impact.

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Smarter Spend, Not Bigger Budgets.

By focusing your ad dollars on the right viewers — not just the right ZIP codes — we help you get more from your budget, without wasting impressions on the wrong audience.

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Strategus has been an excellent partner. Their outstanding customer service and communication made working with them a breeze. They constantly delivered what we needed (and more) with thoughtfulness and efficiency, making them a valuable partner in our digital media endeavors.

Marissa Spainhour

Digital Associate Media Director at Sterling Rice Group

Lubbock audiences have embraced streaming—but too many brands still allocate budget to traditional broadcast. Strategus bridges that gap. Our CTV strategies align your campaigns with modern viewership behaviors, allowing for hyper-targeted placements, seamless attribution, and full transparency. Advertisers working with us see over 200% increases in conversion outcomes, thanks to our full-funnel media approach. With viewing preferences in West Texas rapidly evolving, your ad strategy should too—and we’ll show you exactly how to stay ahead.

CTV Inventory

Your Audience Isn’t Just Watching Local TV

Your Lubbock audience isn’t confined to traditional networks like WFAA, CBS, FOX, NBC, or CW. They’re streaming on-demand—across devices, platforms, and time slots that suit their lifestyle.

 

Strategus ensures you’re there when and where it matters. We deliver ads across more than 200 premium streaming services, placing your brand in front of the right viewers—whether they’re in downtown Lubbock or growing suburbs like Wolfforth and Slaton. This isn’t just media buying. It’s strategic, data-backed visibility that drives better performance throughout the region.

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Ready to reach your audience in Lubbock?

randi_mitchell
Your Lubbock CTV Expert
Randi Mitchell
Digital Sales Director

Talk to an Expert