Grab Your Step-By-Step CTV Advertising Playbook Today! 

25194164105 159743919891 164947799710 170424822844

America’s Top Brands 
Use CTV from Strategus

honda-logo
planet-fitness-logo
mercedes-benz-logo
pella-logo
stanford-childrens-health-logo
Arbys_logo
TirePros_Logo
Harley_Davidson_logo
Carhartt-Logo
Hawaiian_Airlines_logo

Las Vegas TV Viewership

The Las Vegas media landscape demonstrates a significant disconnect between viewer behavior and advertising allocation. While Entertainment Capital viewers increasingly embrace streaming platforms, marketing budgets remain disproportionately tied to traditional channels. This misalignment creates a competitive advantage for forward-thinking Las Vegas businesses ready to meet their customers on their preferred platforms.

More People Stream Than
Watch Cable or Broadcast TV...

Untitled design (96)

 

...But Ad Spend Is Still
Stuck on Traditional TV.

Untitled design (97)

 

How We Make CTV
Advertising Work in Las Vegas

icon (7)

Smarter Targeting Than Broadcast

Instead of blanketing everyone with your message, we help you reach the people most likely to need your product or service based on their behaviors, interests, and online activity.
icon (8)

Yes, We Still Geotarget

Just like local TV, we can target by city, zip code, or DMA. But we take it a step further by narrowing in on actual households that match your ideal customer profile.
icon (9)

We Follow Up on Every Screen

After someone sees your ad on TV, we follow up across their phone, tablet, and computer so your message doesn’t stop when the commercial ends.

Why Local Brands and Agencies Trust Strategus
for TV Advertising

measure 2

We Run the Whole Campaign for You.

Most importantly, you have no new platforms to learn. Our team handles everything from strategy and planning to optimization and reporting. So you can stay focused on your business, not your media buys.

measure 1

You’ll See What Worked. (and what didn’t)

Unlike traditional TV, we show you exactly what your campaign drove — whether it’s website visits, store traffic, or conversions in your area. No more guessing if your ad dollars made an impact.

measure 3

Smarter Spend, Not Bigger Budgets.

By focusing your ad dollars on the right viewers — not just the right ZIP codes — we help you get more from your budget, without wasting impressions on the wrong audience.

tim-van-der-kuip-CPs2X8JYmS8-unsplash 2 (1)
Quote

Strategus has been an excellent partner. Their outstanding customer service and communication made working with them a breeze. They constantly delivered what we needed (and more) with thoughtfulness and efficiency, making them a valuable partner in our digital media endeavors.

Marissa Spainhour

Digital Associate Media Director at Sterling Rice Group

Effective Las Vegas marketing campaigns recognize that consumer journeys rarely conclude after seeing just one advertisement. Our retargeting technology identifies all connected devices within target Las Vegas households, orchestrating synchronized messaging across multiple screens. When someone first encounters your brand while streaming their favorite show, it becomes the beginning of a thoughtfully designed sequence.

Follow-up messages appear on smartphones during commutes along I-15 or on desktop computers during breaks near the Strip. This coordinated approach creates consistent touchpoints throughout the customer journey, significantly outperforming isolated broadcast commercials that vanish without reinforcement.

CTV Inventory

Your Audience Isn’t Just Watching Local TV

Las Vegas' diverse communities—from hospitality professionals on the Strip to aerospace workers in Henderson to retirees in Sun City—have fundamentally transformed their viewing habits. Rather than arranging their schedules around programming on KTNV ABC 13, KLAS CBS 8, KVVU FOX 5, KSNV NBC 3, or KVCW CW 33, they stream preferred content on their own terms. Strategus helps you navigate this fragmented landscape by distributing your campaign across 200+ premium streaming platforms where Las Vegas residents actually spend their time. Whether they're relaxing after exploring Red Rock Canyon or unwinding after a Golden Knights game at T-Mobile Arena, we'll connect your brand with viewers when they're most receptive to your message.
image 61 (1)
image 107
image 59
image 112
image 58
image 109
image 110
image 16
image 111

Ready to reach your audience in Las Vegas?

wyatt miller - strategus
Your Las Vegas CTV Expert
Wyatt Nelson
Digital Sales Director

Talk to an Expert