Indianapolis viewers have shifted to streaming services at a remarkable rate, but most advertisers in the market haven't caught up. While advertising budgets stay stuck on traditional TV networks, Strategus helps you reach Indianapolis audiences in a less crowded space with smarter targeting, better attribution, and clearer results.

The national stats below show how viewing habits have changed across America, and Indianapolis is no exception. The racing capital of the world is also racing toward streaming platforms, giving advertisers a prime opportunity to connect with engaged viewers.

Indianapolis viewers have shifted to streaming platforms, yet most local advertisers remain focused on traditional channels. While marketing budgets stay locked into conventional TV buys, Strategus helps you reach Indianapolis audiences where they're actually watching—on their connected devices. With better targeting capabilities, improved attribution models, and transparent results, you can finally see exactly how your CTV campaigns perform across the Indianapolis market.