The Charleston media landscape demonstrates a significant disconnect between viewer behavior and advertising allocation. While Holy City viewers increasingly embrace streaming platforms, marketing budgets remain disproportionately tied to traditional channels. This misalignment creates a competitive advantage for forward-thinking Charleston businesses ready to meet their customers on their preferred platforms.

Effective Charleston marketing campaigns recognize that consumer journeys rarely conclude after seeing just one advertisement. Our retargeting technology identifies all connected devices within target Charleston households, orchestrating synchronized messaging across multiple screens. When someone first encounters your brand while streaming their favorite show, it becomes the beginning of a thoughtfully designed sequence.

Follow-up messages appear on smartphones during commutes across the Ravenel Bridge or on desktop computers during breaks in downtown offices. This coordinated approach creates consistent touchpoints throughout the customer journey, significantly outperforming isolated broadcast commercials that vanish without reinforcement.