Omnichannel marketing Services
Paid media, planned as one
Tell us the goal you care about, and our team builds and runs the plan to reach it across streaming TV, YouTube, online video, display, audio, and out-of-home. You get one partner for all of it, from the first plan to the final report.
Big Brands. Local Businesses.
60,000+ Campaigns Delivered.
Channels that share a plan
What is omnichannel advertising?
Omnichannel advertising is a way to run paid media where every channel shares one audience, one message, and one goal. Instead of separate campaigns for TV, video, display, and audio, you run a single campaign where each channel builds on what the others started.
For Strategus, omnichannel means programmatic paid media, the channels listed below. We don’t run social, email, or SEO, so those stay with you or the partners who handle them today.
Our take: adding channels won’t fix a plan by itself. Three channels that hand off to each other usually do more than seven running on their own, so we only add a channel when it has a clear job in reaching your goal.
OMNICHANNEL VS. MULTICHANNEL
Omnichannel vs. multichannel advertising: what’s the difference?
Multichannel: several channels, separate plans
Each channel gets its own plan, audience, and report, often from a different vendor.
Results come back in different formats and on different schedules, so it’s hard to tell which channel did the work.
Omnichannel: connected channels, one plan
One team owns the whole plan, from the first audience research to the final report.
Every channel is measured against your goal, so you can see what each one contributed.
64 million+ conversions driven for advertisers like you.
Automotive
Art & Entertainment
CPG
Education
Finance
Franchises
Healthcare
Home Services
Drive Foot Traffic
Legal
Political
Real Estate
Retail
Travel & Tourism
Increase Revenue and Sales
Generate Leads
Retarget Prospects
Re-engage Customers
Increase Website Traffic
Drive Incrementality
Build Brand Awareness
CTV
Digital Out-of-Home
omnichannel marketing Benefits
What you get when your channels work together
Most people see an ad several times, on more than one screen, before they act. A connected plan treats those moments as one conversation, so each ad can build on the last.
Reach more of your audience
Each channel you add extends your plan to people who spend more of their time on other screens, so your budget reaches a wider share of your audience.
The right amount of ad frequency
Separate vendors can’t see the total impressions across channels, so the same people get your ad too often, and your budget pays for it. We plan frequency across every channel, so people remember you without getting annoyed.
An easy path from TV to your site
Households that see your ad on the TV can get a follow-up from the same campaign on their phones and laptops, which gives interested viewers an easy way to visit your site.
OUR CHANNELS
The channels in your omnichannel plan
We recommend channels based on your goal, budget, and audience, and show you the role each one plays before anything launches.
Connected TV (CTV)
Your ad plays full screen on the living room TV during the shows and movies people choose to stream. CTV gives you the impact of TV with targeting by household, location, and audience.
Over-the-top (OTT)
OTT extends your streaming ads beyond the TV to phones, tablets, and laptops, so you reach people watching long-form shows on whatever device they have.
Online video (OLV)
Video ads run before, during, or alongside content on publisher websites and apps, keeping your story going between TV sessions with a way to click through.
YouTube
Ads on YouTube and YouTube TV meet the viewers who spend their TV time there, with reach and frequency planned alongside your CTV.
Live sports
Ads during live games on streaming TV and online video reach big audiences watching in real time, around the sports your audience already follows.
Streaming audio
Audio ads reach people in screen-free moments, like commutes and workouts, on music and podcast apps. Ads play one at a time, with no visual clutter around them.
Digital out-of-home (DOOH)
Digital screens in places like gyms, airports, and gas stations put your brand in front of people while they’re out, often close to where they shop.
Display
Banner and rich media ads show up across the sites and apps your audience browses daily, giving them a quick, clickable path to your site.
Not sure which channels you need?
Tell us your goal and budget. We’ll build a mix that fits and show you how we’ll measure each channel against that goal.
Omnichannel marketing services, run by our team
Running several channels well takes planners, buyers, analysts, and the technology behind them. With Strategus, you get that whole team without hiring it.
Strategy and planning
Before launch, Blueprint™ shows who your audience is, what they watch and listen to, and how far your budget goes in your markets.
Buying and launch
We buy through multiple leading DSPs to find the right inventory for your audience, then set up targeting and tracking and launch every channel together.
Daily optimization
A strategist reviews your campaign every day, moves budget toward the channels, audiences, and creative that are working, and keeps a record of what changed and why.
Reporting and attribution
Check results anytime in your 24/7 dashboard, backed by third-party attribution, and get regular walkthroughs from a team that brings recommendations on what to do next.
Research and insights by Blueprint™
An omnichannel marketing strategy backed by research
Blueprint™ analyzes 60,000+ past campaigns and 13,000+ consumer attributes to find the channels that fit your audience, so every channel in your plan has a reason behind it before launch.
Case studies
Campaigns that
moved the needle
We help advertisers hit real goals, not just impressions. Here are a few campaigns that made an impact.
CLIENT TESTIMONIALS
Real teams. Measurable results. In their own words.
Hear why brands and agencies of all sizes trust Strategus to turn their media investment into measurable results.
It was always hard to track the impact of our ads that ran on ESPN or NBC NightlyNews. Working with Strategus, we’re now able to report data showing how many people saw our spots, how many took the next step and went to our website,and what percentage of those engagements resulted in transactions. This has really helped quantify our ROI.
I have been working with Strategus for many years. I reached out shortly after joining a new company in 2019 when my first assignment was to replace our existing digital agency. I knew I could trust the team of experts at Strategus to get us back on track. And they did just that. Each year I put more on their plate, and they never disappoint me.
The biggest benefit of working with Strategus has been that we’re able to spend our valuable marketing dollars with just the households that we serve, versus paying to place in homes that we don’t power. This makes our budget stretch farther, and it allows us to reach more of our members with our messaging.
Strategus has been an excellent partner. Their outstanding customer service and communication made working with them a breeze. They constantly delivered what we needed (and more) with thoughtfulness and efficiency, making them a valuable partner in our client’s digital media endeavors.
Working with Strategus has been a great decision. Their strategic insights and innovative approach have truly transformed marketing efforts, for our clients. From developing targeted campaigns to enhancing our online presence, they have consistently exceeded expectations.
Strategus is a pioneer in developing and delivering programmatic Connected TV…Strategus [has] been a strategic partner for us. We’ve been successful in our Strategus-led campaigns and we plan many more.
Working with Strategus has been very successful, and what makes it different is the ability to target the exact people we want to target. We have a very specific product line that we’re selling, so we need to be very precise.
Strategus has a one-of-a-kind culture where collaboration and kindness are at the forefront. I've never had the pleasure of working with such intelligent, supportive, and synergistic people from the top of the organization to the bottom.
I enjoy working at Strategus because the team is brilliant, the product is innovative, and leadership never micromanages. You always know where you stand and they truly do make an effort to make Strategus the 'best job you've ever had' as their mantra says.
Working in AdOps at Strategus is professionally rewarding because every day presents new challenges and opportunities to grow. Between the evolving technology, collaborative team environment, and shared drive to keep improving, it's a place where people who enjoy solving problems and pushing forward can really thrive.
OMNICHANNEL FAQS
Frequently asked questions.
What does an omnichannel marketing agency do?
It coordinates your paid media across channels, so one team decides where each dollar goes and why. If you’re comparing agencies, ask which channels they buy themselves, how they measure results across channels, and who you’ll talk to when questions come up.
Can omnichannel advertising help my search and social results?
Yes, it can. People who see your ad on TV or hear it on audio may search for you or click a social ad days later. Our attribution links those search, social, and email conversions back to people who saw our ads first, so you can see that lift.
Do I need to run every channel?
No. Many advertisers start with one or two channels and add more as results come in. We’ll recommend the mix that fits your goal and budget, and we’re glad to run a single channel when that makes the most sense.
How do you measure an omnichannel campaign?
We choose the measurement before launch, based on your goal. An awareness campaign might track reach and brand lift, while a sales campaign might track site visits, store visits, or online purchases from people who saw your ads.
How much does omnichannel advertising cost?
Cost depends on your goal, channels, markets, and campaign length. We build the plan around your budget and show you what it buys before launch, with planning, optimization, and reporting included.
Do you work with agencies?
Yes. Agencies use our team to run programmatic channels for their clients, so they can deliver more without adding staff. White labeling is available if you want it.
talk to an expert
Let’s put every channel to work on your goal
Tell us what you’re working toward. We’ll show you which channels belong in your plan, how they’ll work together, and how we’ll measure what they deliver.
CAPABILITIES
Learn more about Strategus’ capabilities
Explore the capabilities that work alongside attribution to deliver more targeted, transparent, and measurable campaigns.
Cross-device retargeting
Reach people again on their phone, laptop, or TV after they've seen your ad or visited your site, so your message carries across devices.
Attribution
Measure your CTV campaign success with precise attribution tools, linking ad exposure to outcomes.
24/7 reporting
See how your campaign is performing across channels anytime, in one dashboard that updates as it runs.
Creative Production
No ads ready? Our team scripts and produces CTV and video ads built to run across your campaign, so you can launch without hiring a separate agency.
Blueprint™ research & insights
Before launch, we build a data-backed plan from campaign benchmarks, audience research, and creative testing, so every media decision has a reason behind it.
Retail media
Use retailer purchase data to reach shoppers and connect your ads to in-store and online sales.