PROGRAMMATIC ADVERTISING STRATEGY
The Why Behind Every Media Decision
Before your media goes live, our team combines AI-powered analysis with 60,000+ campaigns of vertical-specific performance data and market insights to build a clear playbook—so every recommendation has a data-backed reason before the first dollar is spent.
BLUEPRINT INTELLIGENCE
Know the Why Before You Plan
Blueprint combines StrategusIQ™, AI Personas, Resonate psychographic intelligence, and research forecasting to give every media decision a defensible reason before launch.
Research & Forecasting
Industry benchmarks, competitive intelligence, and forecasting make every recommendation defensible.
StrategusIQ™
10+ years of campaign data shows what drives results in your category, so your plan starts from proof—not a blank page.
BLUEPRINT INTELLIGENCE
Know the Why Before You Plan
Blueprint brings competitive context, audience profiles, category benchmarks, and realistic budget guidance together before your campaign launches.
Resonate Psychographic Intelligence
See why your audience buys and what messaging will move them through profiles drawn from 13,000+ consumer attributes.
StrategusIQ™
Ground targeting, format, and channel decisions in 10+ years and 60,000+ real campaigns.
AI Personas
Test creative, messaging, and media mix decisions with personas built from observed behavior across TikTok, Meta, Google, Snap, and Pinterest.
BLUEPRINT ANSWERS
Know More Before Media Goes Live
Blueprint answers the essential questions about your audience, competition, category, budget, creative, and realistic reach before the first dollar is spent.
EXPLORE HOW EACH TACTIC FITS INTO YOUR STRATEGY
Who is my audience?
Where does my audience spend time?
Website Messaging Validation
What messaging will move them?
What are competitors spending?
What messaging will move them?
How much budget do I need?
Creative Testing & Feedback
How much budget do I need?
Website Messaging Validation
Media Mix Intelligence
Website Messaging Validation
HOW BLUEPRINT WORKS
From Question to Defensible Strategy
Blueprint combines historical campaign intelligence, observed audience behavior, psychographic insight, and market forecasting before media goes live.
Test the Strategy
We analyze your competitive landscape, category benchmarks, audience, and available inventory.
Launch With Proof
On your behalf, we enter real-time programmatic auctions to win placements across premium streaming apps — bidding only on the impressions that match your target audience.
Launch With Proof
Every recommendation arrives with a data-backed reason, realistic reach forecast, and in-flight intelligence.
STRATEGUSIQ™
Strategy Backed by 60,000+ Campaigns
StrategusIQ™ turns more than a decade of campaign performance into category benchmarks, audience targeting intelligence, format guidance, and optimization support.
Campaign Intelligence
Internal
Collected from users who've interacted with your brand
Audience targeting intelligence
Flight and format guidance
In-flight optimization support
Audience & Market Intelligence
Actual inventory and reach forecasts
Creative testing and feedback
Focus group testing
Website messaging validation
Media mix intelligence
Every targeting, format, channel, and budget recommendation is grounded in real campaign performance, observed audience behavior, psychographic profiles, benchmarks, and available inventory.
What Drives Your Audience
Resonate reveals what your audience values, what they are shopping for, and what motivates action—so targeting and creative decisions start with real insight.
Demographics
Age, gender, household income, education, and family structure of your real website visitors.
Brand Affinity
See which brands resonate most with your visitors so your messaging and creative can align with what already matters to them.
Personal Values
Understand the core values and motivations driving your audience's behavior so your messaging connects on a deeper level than demographics alone.
Media Consumption
Know exactly which platforms, channels, and content types your audience engages with most so every media dollar goes to the right place.
BLUEPRINT™
See What We Know About Your Industry
Talk to one of our experts and we will bring the intelligence with us—competitive context, audience profiles, and campaign benchmarks built around your specific market.
RESEARCH REPOSITORY
Research That Makes Every Recommendation Defensible
Blueprint maintains a curated repository of best-in-class third-party data, benchmarks, and category intelligence—mapped against market trends, platform usage, advertising spend, and shifts in consumer behavior.
Research & Forecasting
Industry benchmarks, competitive intelligence, and forecasting ensure every recommendation has proof behind it.
GWI
Consumer behavior benchmarks, category and competitor profiles, media habits, and trend validation across 700 million consumers in 50+ markets.
Standard Media Index
A real-world view of advertising spend, publisher revenue, media pricing, and future-booked commitments.
eMarketer
Authoritative digital media forecasts and benchmarks provide trend context, budget justification, and ad-spend data.
Adbeat
See competitors’ ads, messaging, traffic sources, media buying methods, and the publishers where their ads run.
IAB
Industry standards and research validate format recommendations and keep strategy aligned with where digital and connected TV advertising is heading.
GET STARTED
Let's Build Your Strategy
Talk to one of our experts and we will bring the intelligence with us: competitive context, audience profiles, and campaign benchmarks built around your specific market.
