STRATEGUS LABS

CTV INNOVATION

Programmatic CTV advertising moves at breakneck speeds and advertisers need a partner with extensive experience and thought leadership for excellent campaign performance.

 

By combining the latest in marketing technology with the sharpest minds in data science, Strategus Labs offers industry-leading expertise and remains on the frontline of what’s possible.

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Years of Innovation

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Years of Experience Across the Team

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Times Michael Has Seen Star Wars

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Successful CTV Campaigns

ABOUT US

We are a ragtag department of data scientists and analysts who test new marketing and attribution strategies to keep Strategus on the leading edge of innovation.

 

Our team always uses why not as the starting point for possibilities that blaze new trails in programmatic CTV and video.

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  • Designing first-to-market products that are now considered best practices in the industry


  • Facilitating custom solutions to client-based challenges never seen before with our DSP, SSP, and DMP data partners


  • Creating unique ways for partners and vendors to reach customers and measure marketing impact

TECHNOLOGIES

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AIMPLIFY

AIMPLIFY

Custom Audience Identification and Targeting + Pre-Campaign Forecasting. Precision targeted campaigns at scale. Guaranteed.

LEARN ABOUT AIMPLIFY

 

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ENCORE OMNICHANNEL

ENCORE OMNICHANNEL

Strategic retargeting of your CTV audience on their traditional digital devices after CTV ad exposure.

DISCOVER ENCORE OMNICHANNEL

 

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ATTRIBUTION SUITE

ATTRIBUTION SUITE

Campaign performance shouldn't be a one-size fits all approach. Customize your campaign's ROI measurement with our ever-growing list of attribution solutions.

EXPLORE THE ATTRIBUTION SUITE

 

Collaborate with Strategus Labs on our Partner Council to break new ground in programmatic CTV and gain access to the marketplace’s latest performance strategy.

 

Most of all, our team has the freedom to test original concepts, so clients can be a part of

What’s Next in OTT/CTV Advertising.