Resources

Have you ever watched a commercial with your smartphone in hand and then headed to the brand’s website to learn more?...

Picture this: Lisa and her roommate pop some popcorn on a Friday night, excited to watch a new indie film that was just...

Thanks to the increasingly privacy-focused landscape, contextual targeting is making a comeback.

But even with today’s...

Local advertising is great, but broad geotargeting only gets you so far.

You can zero in on viewers by ZIP code. Maybe...

Consumer data is gold, especially when it allows marketers to identify new audiences with similar attributes to their...

Remember Saturday mornings as a kid, when the whole family would gather around the TV? Dad with his coffee, mom folding...

For businesses aiming to conquer specific geographical markets, local TV advertising emerges as a proven medium for...

TV advertising used to be simple. You picked your shows, bought your spots, and waited for the phone to ring. But...

Netflix used to be our commercial-free sanctuary. Now? Between Hulu, Max, Disney+, and whatever new platform launched...

The ad tech world loves its acronyms. DSP, SSP, DMP, CDP; sometimes it feels like the industry is actively trying to...

Netflix's journey from ad-free sanctuary to advertising powerhouse isn't just another streaming story; it's a...

Ever noticed how the ads you see online seem eerily relevant to that conversation you just had or that product you...

It's 3 AM, and somewhere in the world, an algorithm just decided your ad deserves to appear in front of someone craving...

A small business owner in 2010 trying to buy video ads online used to go through an entirely different process. They'd...

A CMO in 2010 trying to buy video ads online used to go through an entirely different process. They'd need separate...

Imagine checking out etsy.com during a lull at work and then closing the tab to join a meeting. That evening, you turn...

At Strategus, we strive to make our campaign data reporting as accurate as humanly possible. To this end, we and our...

Ask ten marketers how they measure programmatic advertising success, and you'll likely get eleven different answers....

HBO Max isn't just another streaming platform — it's where viewers actually pay attention. TVREV’s Alan Wolk explains,...

The streaming gold rush is on, and brands everywhere are racing to claim their piece of the OTT advertising landscape....

When Amazon made the bold decision in early 2024 to shift all Prime Video subscribers to ad-supported plans by default,...