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Resources

This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.

Case Studies    |    Blog    |    Press releases

Case Studies

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OTT/CTV Advertising Guides

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Cheat Sheets

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Blogs

12 min read

What Is a Walled Garden in Advertising?

Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming lawsuit by the...

14 min read

Ad Fraud: What It Is and the Role It Plays in CTV

Connected TV (CTV) is the fastest-growing ad channel in U.S., predicted to account for $42.4 billion in ad spend by 2027

6 min read

CTV Has Won, Now Comes the Battle of the Tech Giants

Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy?

Just a few years...

7 min read

What Is Addressable TV Advertising and How Does It Work

In the early days of TV, ads were placed based on the programs they supported. This means that every household tuning...

15 min read

10 OTT Trends Shaping CTV Advertising in 2024

In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What...

8 min read

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked...

13 min read

CTV Examples: Tactics and Tips for Connected TV Advertising

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more...

10 min read

Report: The State of CTV Advertising in the Automotive Industry

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the...

6 min read

CTV vs. OTT Devices – Understanding The OTT Advertising Ecosystem

CTV. OTT. With so many acronyms to keep track of and the inconsistent uses of each term, it’s no wonder people often...
9 min read

What Is a vMVPD and Why Should Marketers Care?

What do you get when you mix traditional pay TV with digital delivery to connected TV (CTV) devices? Virtual...

6 min read

Reach vs Frequency: Are You Prioritizing the Right Ad Metrics?

Programmatic advertising makes it possible to quantify ROI at every touchpoint and continuously optimize campaigns...

16 min read

CTV Retargeting: What It Is and How It Drives ROI

Imagine seeing a commercial for a local spa and making a mental note to book an appointment. By the time you sit down...

10 min read

Streaming TV Advertising: What Marketers Need to Know

In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become...

10 min read

Live Sports Advertising: The Next Big Win for CTV

Live sports have long been the saving grace for cable and satellite television. Viewers begrudgingly kept their...

7 min read

HVOD: Hybrid Video on Demand Explained for Advertisers

Things have changed since the early days of streaming. It used to be that a subscription to Netflix was more than...

5 min read

Self-Service DSP vs. Managed Service CTV Advertising

CTV advertising unlocks the potential to precisely target viewers on the most important screen in the household: the...

12 min read

AI in Programmatic Advertising and Digital Marketing

Few business functions will be impacted so profoundly by artificial intelligence (AI) as marketing. The recent...

15 min read

Free Ad-Supported TV (FAST): Ultimate Guide for Advertisers

Everything old is new again, including scheduled television with commercial breaks. You heard that right: Today’s...

6 min read

First-Party Data vs. Third-Party Data: What's the Difference

Understanding the distinctions between first-party and third-party data is crucial to achieving better campaign...

6 min read

Full-Funnel Attribution: What It Is and How to Get Started

As an advertiser, embracing full-funnel attribution elevates your campaign measurement to make data-backed decisions,...

7 min read

Top AVOD Platforms for Advertisers Breaking into CTV

Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers' attention and redefining how...

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Press Releases

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