Resources

Local TV advertising combines the big-screen impact of television with the efficiency of location-based marketing. It...

Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.

I start my morning with...

Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on internet-connected...

In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become...

TV advertising has changed. Because today’s viewers spend most of their time on streaming platforms like Amazon Prime,...

We really can’t say we’re in the dawn of a new era in marketing without acknowledging the barrage of new trends and...

Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming lawsuit by the...

Connected TV (CTV) is the fastest-growing ad channel in U.S., predicted to account for $42.4 billion in ad spend by 2027

Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy?

Just a few years...

In the early days of TV, ads were placed based on the programs they supported. This means that every household tuning...

In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What...

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the...

What do you get when you mix traditional pay TV with digital delivery to connected TV (CTV) devices? Virtual...

Programmatic advertising makes it possible to quantify ROI at every touchpoint and continuously optimize campaigns...

Imagine seeing a commercial for a local spa and making a mental note to book an appointment. By the time you sit down...

Live sports have long been the saving grace for cable and satellite television. Viewers begrudgingly kept their...

Things have changed since the early days of streaming. It used to be that a subscription to Netflix was more than...

CTV advertising unlocks the potential to precisely target viewers on the most important screen in the household: the...