DENVER, April 23, 2020 /PRNewswire/ -- Crawling out of the economic shutdown, the advertising industry has taken a hit. But it’s not all gloom and doom. The future looks bright, but very different. “The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers,” said Joel Cox, co-founder of Denver ad-tech firm Strategus. “Saturating popular TV shows with repetitious ads and hoping for the best won’t work as well anymore – the days of spray and pray are finally over.”
With the pandemic, millions have discovered new programming choices far beyond cable and subscription-based streaming services like Netflix. “Viewers were already cutting the cable cord in favor of Over-the-Top digital streaming on internet-connected televisions,” said Cox. “With no sports, and with the nightly news getting too depressing, more people are exploring OTT/CTV.” Recent research from Nielsen predicts that stay-in-place orders may have increased media consumption by 60%.