CTV Innovation Command Center

This is where we forecast future trends in the industry and then create tools and processes to bring them to life.

 

Independently Pioneering Since 2013

We take it seriously when we say we’re dedicated to the future of programmatic OTT/CTV advertising. Our lab is a place to collaborate with our partners to test new ideas, innovate, and produce enhancements that put our clients ahead of the rest. We are pretty proud of the results thus far...

About-Us-Aimplify

AIMPLIFY

AIMPLIFY

Custom Audience Identification and Targeting + Pre-Campaign Forecasting. Precision targeted campaigns at scale. Guaranteed.

LEARN ABOUT AIMPLIFY

 

About-Us-Encore-Omnichannel-1

ENCORE OMNICHANNEL

ENCORE OMNICHANNEL

Strategic retargeting of your CTV audience on their traditional digital devices after CTV ad exposure.

DISCOVER ENCORE OMNICHANNEL

 

About-Us-Attribution-Suite-2-1

ATTRIBUTION SUITE

ATTRIBUTION SUITE

Campaign performance shouldn't be a one-size fits all approach. Customize your campaign's ROI measurement with our ever-growing list of attribution solutions.

EXPLORE THE ATTRIBUTION SUITE

 

 

Curious What We're Working On Next?

 

Join the Strategus Labs Launch Team 

 

Jump ahead of the curve and explore the cutting edge of OTT/CTV advertising techniques and technology with our team of lab rats.

Engage in closed beta tests for new products.

Increase your know-how and improve your future campaigns.

Participate in our focus groups to influence the future of OTT/CTV.

Gain access to our latest campaign results and insights.


Enrollment for the next Launch Team cohort is now open

 

ENROLL NOW
 

CASE STUDIES

Want to optimize your media plan performance?