What Marketers Need to Know NOW About CTV
1 minutes read
Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with higher expectations. Continuous innovation, which has been at the heart of CTV’s success, has created more opportunities for better user/viewer experiences than traditional TV. But what about the advertiser experience? With changing viewer behaviors, it’s been a challenge for advertisers to follow viewers and create successful ad experiences. Join Libby Morgan, Chief Strategy Officer at IAB and Joel Cox, Co-Founder and Executive Vice President of Strategy & Innovation at Strategus as they discuss the immense popularity and impact of CTV right now, and how advertisers need to respond to this shifting marketplace.
Andy Dixon is a seasoned Content Writing Specialist at Strategus, renowned for his expertise in creating engaging and impactful digital content. With over a decade of experience in content creation, Andy has honed his skills in a variety of niches, ranging from technology and marketing to education.
Strategus is a managed services connected TV(CTV) advertising agency with over 60,000+ campaigns delivered. Find out how our experts can extend your team and drive the result that matter most.
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