Join the latest episode of The Marketing Expedition Community podcast with Brian Urquhart, a Digital Sales Director from Strategus
On the latest episode of The Marketing Expedition Community, from Peppershock Media, Brian Urquhart of Strategus shares his insights with Rhea Allen on how marketers can expand their audience's reach through OTT/CTV advertising.
These days, people are viewing television in a variety of ways using an internet connection. With audiences changing their viewing habits, being able to reach streaming audiences through digital TV and audio devices is shifting media buying towards an audience-centric approach to maintain contact across screens.
Click here to learn more about this developing industry and its digital capabilities.